AMA: Reddit Director of Community Product Marketing, Rachel Weber Callaway on Community Product Marketing Career Path

Diversity is incredibly important in tech. If we want to build products that have value and appeal to a wide audience, then all audiences have to see a home for themselve...

When showcasing your experience, consider the elements of your past roles most relevant to the product marketing job you're applying for. Is it a particular audience or s...

Here are a few tips for new grads looking to get into product marketing:Keep an eye out for when you encounter product marketing in your life. I promise you're seeing it ...

This is a great question—and the answer is that it is a unique blend of art and science, particularly at Reddit. We partner closely with other cross-functional teams to d...

The short answer here is (unsatisfyingly): it depends. I believe that a successful community-driven product launch is likely not marked by a traditional "pop" in metrics....

I mentioned this in another answer, but I think a big one is community stability. At Reddit, our platform is entirely dependent on our community. In order for our users t...

I love this question. In no small part because I've had to do this a lot. Here are some of my top tips: Don't run away from crises or say when you're wrong. It's PR 101,...

I believe that product marketing is increasingly just marketing—especially for B2C marketing. Consumers are more savvy and informed than ever, and their opinions of a bra...

Is it too cliché to say working hard and delivering good results? Because that's critical to any promotion. Once you have that as a foundation, you want to focus on a few...

I believe presentation skills are vital for most marketing roles, especially PMM. The PMM's job is often to bring many different cross-functional stakeholders on board wi...

Community Product Marketing puts the community at the center of everything we do (duh). The main difference is that you have to think about your audience both as individ...