Rachel Weber Callaway

When showcasing your experience, consider the elements of your past roles most relevant to the product marketing job you're applying for. Is it a particular audience or s...

This is a common issue for sure, and a tough one. I've seen my team have the most success when they're truly embedded and trusted by their cross-functional product partne...

I often leverage a simple logic framework (logframe). This can be used when approaching kicking off a GTM or broadly for PMM. Some questions to ask as you're kicking thin...

Diversity is incredibly important in tech. If we want to build products that have value and appeal to a wide audience, then all audiences have to see a home for themselve...

I think more important than centralized feedback is consolidated and organized feedback. Focus on finding the overlapping insights that comes from each source, what are t...

Is it too cliché to say working hard and delivering good results? Because that's critical to any promotion. Once you have that as a foundation, you want to focus on a few...

Here are a few tips for new grads looking to get into product marketing:Keep an eye out for when you encounter product marketing in your life. I promise you're seeing it ...

The short answer here is (unsatisfyingly): it depends. I believe that a successful community-driven product launch is likely not marked by a traditional "pop" in metrics....

I love this question. In no small part because I've had to do this a lot. Here are some of my top tips: Don't run away from crises or say when you're wrong. It's PR 101,...

Community Product Marketing puts the community at the center of everything we do (duh). The main difference is that you have to think about your audience both as individ...