AMA: Retool Head of Product Marketing, Kevin Garcia on Market Research

I think every PMM benefits from talking to customers. In some cases, it helps polish what you already know. In others—like in my case—you’re marketing to an audience you ...

I think competitors are important, but developing your own unique perspective of who you are, what makes you different, and who you serve is 10-100x more important. A sh...

I think market research (and all research, really) needs to be right-sized to the problem that you’re trying to solve. If you’re doing market research to name a tiny feat...

I like to break this down into: product research, messaging research, GTM research. Product research is research you do to inform the product the team builds. This almos...

I like Typeform (super simple for users, works for my use case right now) for surveys where I have pointed questions on a research topic, and also work with other teams t...

100%. It’s a great option when you either 1) don’t have a direction and need to narrow your field of view or 2) you have very similar finalists for messaging and are hopi...

Make it jointly owned. Your team will (almost certainly) not grow as fast as sales, success, support, etc. Even talented PMMs struggle to keep these things relevant and u...

Most teams are protective of their clients for a reason. Perhaps they're worried about promises made to the client. Maybe they have a really important sales conversation ...