Kevin Garcia

One way that I like to prepare for an interview is to go in with the mindset that you are an investor (which you are, with your time!). As an investor, you want to learn ...

First of all, you're not alone! I've definitely fumbled my way through several interviews. Rather than offering really general advice, I'd like to get specific. When I th...

As a rule of thumb, you should always test your messaging. The level of rigor and criteria for success should be sized appropriately the higher you go in the messaging hi...

Great question! A great GTM strategy is ultimately focused on driving 1 business metric forward. I'll share an example where a podcast made a lot of sense: We researched...

I've mentioned this framework in other answers, but I believe that great product marketers are great researchers, storytellers, and project managers. A standout product ...

Messaging is hard to get right. At its best, messaging is a clear and simple distillation of who you are, what you do, and why it matters. But in my experience, there are...

I've seen this play out a few different ways: PMM owns content, Design owns design/dev, Marketing ops owns analytics/reporting PMM owns content, Web team owns design/dev...

First of all, I feel your pain! With the company moving fast, it can sometimes feel that your messaging is always playing catch up. In cases where your product and busine...

You will never regret QA-ing your messaging with customers. Not only will it help you land on great messaging faster, but it will give you conviction as you defend your m...

This will depend heavily on the kind of product you are interviewing to market. The more technical the product, the more "technical" questions you might get. Even so, yo...