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Kevin Garcia

Head of Product Marketing, Retool
Kevin Garcia
Head of Product Marketing, Retool
Added August 11, 2021Published in Adventures In Messaging's

Video: Adventures in Messaging: S02E03 with Kevin Garcia, Head of Product Marketing at Retool

Research does more than just inform product positioning and messaging — it helps build conviction around how to move forward as a company. The key is to ask specific and nuanced questions; listen to what the research is telling you; and pivot accordingly. In this episode, Kevin Garcia, offers awesome advice on how to approach research with an open mind and rigorous practices like: --- How to define the scope of your research based on time, goals and priorities. --- Why you should always conne...more
Added May 10, 2021Published in AMA's

AMA: Retool Head of Product Marketing, Kevin Garcia on Market Research

Retool Head of Product Marketing, Kevin Garcia

on Market Research

Head of Product Marketing
Retool
Head of Product Marketing at Retool
I like to break this down into: product research, messaging research, GTM research. Product research is research you do to inform the product the team builds. This almost always manifests in alpha and beta testing, but it can also be a specific research project you tackle. Messaging researc...more
Head of Product Marketing at Retool
Make it jointly owned. Your team will (almost certainly) not grow as fast as sales, success, support, etc. Even talented PMMs struggle to keep these things relevant and useful for every season of the company’s journey. So rather than boil the ocean, make it everyone’s responsibility. If your b...more

Podcast: Messaging with Kevin Garcia, Director of Product Marketing, Segment

Messaging with Kevin Garcia, Director of Product Marketing, Segment
Messaging with Kevin Garcia, Director of Product Marketing, Segment
Messaging with Kevin Garcia, Director of Product Marketing, Segment
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Added March 31, 2020Published in AMA's

AMA: Segment Former Head of Product Marketing, Kevin Garcia on Messaging

Segment Former Head of Product Marketing, Kevin Garcia

on Messaging

Head of Product Marketing
Retool
Head of Product Marketing at Retool
I’ve never met a PMM who was able to keep everyone happy. So I’d reframe away from that goal as much as possible. Instead, I like to focus on how to keep your messaging defensible early and often. You’re right that everyone has opinions. But there are a few opinions that matter most: * Custome...more
Head of Product Marketing at Retool
First of all, I feel your pain! With the company moving fast, it can sometimes feel that your messaging is always playing catch up. In cases where your product and business evolve quickly, I recommend anchoring your messaging on the elements that remain most constant: * The market trends aroun...more