Kevin Garcia

Kevin Garcia

Head of Product Marketing, Retool

AMA's

Content

Kevin Garcia
Head of Product Marketing
First of all, you're not alone! I've definitely fumbled my way through several interviews. Rather than offering really general advice, I'd like to get specific. When I think about interviews, I think of two ways you can impress a hiring manager: 1. Substance - You show that you're qualified for...more
Kevin Garcia
Head of Product Marketing
Congrats on the MBA! There are two types of internships: the internship you apply for and the internship you create. For well-known PMM internships, you apply for an existing role. There is often a lot more demand (applicants) than supply (internships available) so honestly your best bet to st...more
Kevin Garcia
Head of Product Marketing
I've mentioned this framework in other answers, but I believe that great product marketers are great researchers, storytellers, and project managers. A standout product marketing portfolio would include work that helps you cover these critical bases. I've added below some examples of things th...more
Kevin Garcia
Head of Product Marketing
This will depend heavily on the kind of product you are interviewing to market. The more technical the product, the more "technical" questions you might get. Even so, you should be 100% prepared to: * Talk about what their product does (use cases) * Talk about who their product is for (audi...more
Kevin Garcia
Head of Product Marketing
There are a lot of ways to measure sales enablement: lead-to-conversion rates, win-rates, sales rep NPS, etc. HubSpot does a great overview of popular options in this post.  In my experience, there is no one-size-fits all and getting to the "right" answer requires a deep understanding about ho...more
Kevin Garcia
Head of Product Marketing
One way that I like to prepare for an interview is to go in with the mindset that you are an investor (which you are, with your time!). As an investor, you want to learn everything you can about the company: 1. Who are they? (homepage, fundraise announcements, careers page descriptions) 2. Wha...more
Kevin Garcia
Head of Product Marketing
In my mind, the best performing product marketers exhibit three must-have skills: 1. Research 2. Storytelling 3. Project management To expand on each: 1. The instinct and ability to research, talk to customers, and analyze data to find new insights 2. The ability to combine insights +...more
Kevin Garcia
Head of Product Marketing
I love asking behavioral questions! As a hiring manager, I gain a lot of perspective about the candidate. As a candidate, you get the chance to stand out by storytelling—one of the most important skills a PMM can master. Two behavioral questions I would ask director-level candidates are: 1. ...more
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Kevin Garcia
Head of Product Marketing
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Video: Adventures in Messaging: S02E03 with Kevin Garcia, Head of Product Marketing at Retool
Credentials & Highlights
Head of Product Marketing at Retool
Top Product Marketing Mentor List
Lives In San Francisco, California