First of all, you're not alone! I've definitely fumbled my way through several
interviews. Rather than offering really general advice, I'd like to get
specific. When I think about interviews, I think of two ways you can impress a
1. Substance - You show that you're qualified for...more
Congrats on the MBA! There are two types of internships: the internship you
apply for and the internship you create.
For well-known PMM internships, you apply for an existing role. There is often a
lot more demand (applicants) than supply (internships available) so honestly
your best bet to st...more
I've mentioned this framework in other answers, but I believe that great product
marketers are great researchers, storytellers, and project managers.
A standout product marketing portfolio would include work that helps you cover
these critical bases. I've added below some examples of things th...more
This will depend heavily on the kind of product you are interviewing to market.
The more technical the product, the more "technical" questions you might get.
Even so, you should be 100% prepared to:
* Talk about what their product does (use cases)
* Talk about who their product is for (audi...more
There are a lot of ways to measure sales enablement: lead-to-conversion rates,
win-rates, sales rep NPS, etc. HubSpot does a great overview of popular options
in this post.
In my experience, there is no one-size-fits all and getting to the "right"
answer requires a deep understanding about ho...more
One way that I like to prepare for an interview is to go in with the mindset
that you are an investor (which you are, with your time!). As an investor, you
want to learn everything you can about the company:
1. Who are they? (homepage, fundraise announcements, careers page descriptions)
In my mind, the best performing product marketers exhibit three must-have
3. Project management
To expand on each:
1. The instinct and ability to research, talk to customers, and analyze data to
find new insights
2. The ability to combine insights +...more
I love asking behavioral questions! As a hiring manager, I gain a lot of
perspective about the candidate. As a candidate, you get the chance to stand out
by storytelling—one of the most important skills a PMM can master.
Two behavioral questions I would ask director-level candidates are:
A Cheat Code to Establishing PMM with Retool’s Head of Product Marketing, Kevin Garcia
Kevin leads the product marketing function at Retool, an early stage startup and
platform for developers to build internal tools. In this interview he and JD
discuss growing your personal career and how to identify areas that both
challenge and energize you. They discuss what it’s like to be a ha...more
Video: Adventures in Messaging: S02E03 with Kevin Garcia, Head of Product Marketing at Retool
Research does more than just inform product positioning and messaging — it helps
build conviction around how to move forward as a company. The key is to ask
specific and nuanced questions; listen to what the research is telling you; and
pivot accordingly. In this episode, Kevin Garcia, offers awe...more