AMA: Retool Head of Product Marketing, Kevin Garcia on PLG Product Marketing
March 12 @ 10:00AM PT
View AMA Answers
Anthropic Product Marketing Leader • 2y
Every successful SaaS company needs to find, activate, retain, and monetize users. Product-led growth (PLG) is a strategy that aims to make the product—as opposed to sale...
1521 Views
3 requests
Anthropic Product Marketing Leader • 2y
I recommend you:Learn how to get your own insightsLearn what's worked for othersDevelop your own tasteYou'll notice most of these lean toward taking action versus "requir...
1196 Views
2 requests
Anthropic Product Marketing Leader • 2y
At Retool, we've evolved our structure around the product-led and sales-led sides of our business. About half of our team is focused on sales-led growth, partnering close...
1355 Views
1 request
How do you approach building a land and expand strategy?
Let's say for a product like Slack, how would you leverage marketing, product, sales and CS functions to increase Slack adoption across the company. I read this article on how IBM adopted Slack (https://medium.com/design-ibm/listen-to-the-wild-ducks-how-ibm-adopted-slack-2bcfd3732680) and I was wondering how the product marketing team at Slack would formulate it?
Anthropic Product Marketing Leader • 2y
I think PMM at Slack could help with land and expand in quite a few ways:Help understand the first user and their use caseHelp understand the first buyer and their use ca...
964 Views
2 requests
Anthropic Product Marketing Leader • 2y
For any PMM role, I tend to evaluate the PMM on research mindset, storytelling, and ability to execute. Here's how I'd focus my search (and what I'd ask) for PLG PMMs:Res...
1295 Views
2 requests
What questions do you ask users when trying to improve user onboarding from a product marketing perspective?
I'm a product marketing who has been tasked with helping to improve the onboarding experience from a product marketing point of view (emails, comms, in app messages. I have a list of new users that haven't returned to the platform and I'd love some thoughts, feedback, and insights from previous experience.
Anthropic Product Marketing Leader • 2y
When I think about improving onboarding, I think about the initial motivations and expectations users are bringing to my product and the specific pain points during onboa...
723 Views
2 requests