AMA: Retool Head of Product Marketing, Kevin Garcia on PLG Product Marketing
March 12 @ 10:00AM PST
View AMA Answers
Retool Head of Product Marketing, Kevin Garcia on PLG Product Marketing
Top Questions
How do you approach building a land and expand strategy?
Let's say for a product like Slack, how would you leverage marketing, product, sales and CS functions to increase Slack adoption across the company. I read this article on how IBM adopted Slack (https://medium.com/design-ibm/listen-to-the-wild-ducks-how-ibm-adopted-slack-2bcfd3732680) and I was wondering how the product marketing team at Slack would formulate it?
Kevin Garcia
Anthropic Product Marketing Leader • March 13
I think PMM at Slack could help with land and expand in quite a few ways: * Help understand the first user and their use case * Help understand the first buyer and their use case * Help understand the customer journey within your most successful accounts * Develop a point of view on whi......Read More
450 Views
2 requests
What questions do you ask users when trying to improve user onboarding from a product marketing perspective?
I'm a product marketing who has been tasked with helping to improve the onboarding experience from a product marketing point of view (emails, comms, in app messages. I have a list of new users that haven't returned to the platform and I'd love some thoughts, feedback, and insights from previous experience.
Kevin Garcia
Anthropic Product Marketing Leader • March 13
When I think about improving onboarding, I think about the initial motivations and expectations users are bringing to my product and the specific pain points during onboarding. Here are questions you can ask: * Initial motivations and expectations * What initially motivated you to sign......Read More
441 Views
2 requests
Kevin Garcia
Anthropic Product Marketing Leader • March 13
At Retool, we've evolved our structure around the product-led and sales-led sides of our business. About half of our team is focused on sales-led growth, partnering closely with demand generation and GTM teams on everything from integrated campaigns, analyst relations, enablement, and more. Th......Read More
445 Views
1 request
Kevin Garcia
Anthropic Product Marketing Leader • March 13
For any PMM role, I tend to evaluate the PMM on research mindset, storytelling, and ability to execute. Here's how I'd focus my search (and what I'd ask) for PLG PMMs: * Research mindset * What I'm looking for: PLG tends to be very focused on scaled channels (e.g. SEO/SEM, social)......Read More
525 Views
2 requests
Kevin Garcia
Anthropic Product Marketing Leader • March 13
Every successful SaaS company needs to find, activate, retain, and monetize users. Product-led growth (PLG) is a strategy that aims to make the product—as opposed to sales or marketing teams—the primary (or only) way that users hit these milestones. Just like being a PMM at a sales-led company, ......Read More
583 Views
3 requests
Kevin Garcia
Anthropic Product Marketing Leader • March 13
I recommend you: 1. Learn how to get your own insights 2. Learn what's worked for others 3. Develop your own taste You'll notice most of these lean toward taking action versus "required reading." That's on purpose. The best way to learn PLG is by doing it. Learn how to get your own i......Read More
579 Views
2 requests
Work At Anthropic
Product Marketing Manager
Anthropic
View job
Upcoming AMA's
Show All