AMA: Retool Head of Product Marketing, Kevin Garcia on PMM Interviews

Congrats on the MBA! There are two types of internships: the internship you apply for and the internship you create. For well-known PMM internships, you apply for an exi...

One way that I like to prepare for an interview is to go in with the mindset that you are an investor (which you are, with your time!). As an investor, you want to learn ...

In my mind, the best performing product marketers exhibit three must-have skills: Research Storytelling Project management To expand on each: The instinct and ability ...

First of all, you're not alone! I've definitely fumbled my way through several interviews. Rather than offering really general advice, I'd like to get specific. When I th...

I love asking behavioral questions! As a hiring manager, I gain a lot of perspective about the candidate. As a candidate, you get the chance to stand out by storytelling—...

This will depend heavily on the kind of product you are interviewing to market. The more technical the product, the more "technical" questions you might get. Even so, yo...

I've mentioned this framework in other answers, but I believe that great product marketers are great researchers, storytellers, and project managers. A standout product ...

There are a lot of ways to measure sales enablement: lead-to-conversion rates, win-rates, sales rep NPS, etc. HubSpot does a great overview of popular options in this pos...