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AMA: Retool Head of Product Marketing, Kevin Garcia on PMM Interviews
May 4 @ 9:00AM PST
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Retool Head of Product Marketing, Kevin Garcia on PMM Interviews
Top Questions
Kevin Garcia
Anthropic Product Marketing Leader • May 5
One way that I like to prepare for an interview is to go in with the mindset that you are an investor (which you are, with your time!). As an investor, you want to learn everything you can about the company: 1. Who are they? (homepage, fundraise announcements, careers page descriptions) 2. Wha......Read More
2597 Views
3 requests
What would you rec highlighting in prod mar portfolio and what would make a candidate stand out to you?
Writing samples? Case studies?
Kevin Garcia
Anthropic Product Marketing Leader • May 5
I've mentioned this framework in other answers, but I believe that great product marketers are great researchers, storytellers, and project managers. A standout product marketing portfolio would include work that helps you cover these critical bases. I've added below some examples of things th......Read More
1321 Views
3 requests
Kevin Garcia
Anthropic Product Marketing Leader • May 5
Congrats on the MBA! There are two types of internships: the internship you apply for and the internship you create. For well-known PMM internships, you apply for an existing role. There is often a lot more demand (applicants) than supply (internships available) so honestly your best bet to st......Read More
482 Views
2 requests
Kevin Garcia
Anthropic Product Marketing Leader • May 5
In my mind, the best performing product marketers exhibit three must-have skills: 1. Research 2. Storytelling 3. Project management To expand on each: 1. The instinct and ability to research, talk to customers, and analyze data to find new insights 2. The ability to combine insights +......Read More
702 Views
3 requests
How can I improve my interviewing skills for a product marketing role?
I had my first interview in a long time recently and fumbled my way through it. How can I get better for next time?
Kevin Garcia
Anthropic Product Marketing Leader • May 5
First of all, you're not alone! I've definitely fumbled my way through several interviews. Rather than offering really general advice, I'd like to get specific. When I think about interviews, I think of two ways you can impress a hiring manager: 1. Substance - You show that you're qualified for......Read More
2014 Views
2 requests
Kevin Garcia
Anthropic Product Marketing Leader • May 5
There are a lot of ways to measure sales enablement: lead-to-conversion rates, win-rates, sales rep NPS, etc. HubSpot does a great overview of popular options in this post. In my experience, there is no one-size-fits all and getting to the "right" answer requires a deep understanding about ho......Read More
622 Views
4 requests
What technical questions can we expect for product marketing interviews?
e.g. do we need to do a case study, draw insights from looking at data, etc.
Kevin Garcia
Anthropic Product Marketing Leader • May 5
This will depend heavily on the kind of product you are interviewing to market. The more technical the product, the more "technical" questions you might get. Even so, you should be 100% prepared to: * Talk about what their product does (use cases) * Talk about who their product is for (audi......Read More
1094 Views
3 requests
Kevin Garcia
Anthropic Product Marketing Leader • May 5
I love asking behavioral questions! As a hiring manager, I gain a lot of perspective about the candidate. As a candidate, you get the chance to stand out by storytelling—one of the most important skills a PMM can master. Two behavioral questions I would ask director-level candidates are: 1. ......Read More
1028 Views
4 requests
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