AMA: Route VP of Product Marketing, Aliza Edelstein on Market Research
November 5 @ 11:00AM PT
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Scribe VP of Product Marketing • 1y
Determine what you need to answer, and then work backward from that. The research needs to be relevant to your company in order to move the needle. For example—Do you nee...
2198 Views
1 request
Scribe VP of Product Marketing • 1y
For interviews: UserInterviews (compensation is built into the price) Respondent.io (compensation is built into the price) AlphaSights (compensation is built into the pr...
2203 Views
1 request
Scribe VP of Product Marketing • 1y
Two ways to answer this question: Follow best practices Use common sense Best practice: Survey fatigue isn’t as much about the time it takes to complete a survey but ab...
3214 Views
1 request
How do you collect, analyze and share your customer feedback?
I feel like my customer feedback is scattered throughout surveys, Google docs, Google sheets, Salesforce, and Slack...
It's pretty tough to get an over-arching view of my customer feedback on an on-going basis. Do you use any tools or have advice on how to collect, analyze and share your customer feedback?
Scribe VP of Product Marketing • 1y
This is a big question so bear with the long answer!If you are on the research team, product team, or product marketing team, it is your job to synthesize your research. ...
2913 Views
2 requests
Scribe VP of Product Marketing • 1y
This depends on two things:How much you already knowHow much risk you can take How much do you already know? A lot - you already have existing data at your disposal. If t...
2052 Views
1 request
Scribe VP of Product Marketing • 1y
While surveys to a representative sample are a key input for keeping your finger on the pulse of industry trends, they likely won’t tell you what you aren’t thinking to a...
2761 Views
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Scribe VP of Product Marketing • 1y
There are so many ways to conduct research on a limited budget—and even for free! Gen AI. You no longer need to hire expensive agencies or consultants to write well-str...
2623 Views
1 request