AMA: Salesforce Senior Director, Product Marketing, Jodi Innerfield on Product Launches
January 12 @ 10:00AM PT
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Product Marketing Consultant | Formerly Salesforce • 4y
The goal of most B2B launches is revenue--but there are many other KPIs you can track besides how much revenue you've generated! Customer KPIs: These KPIs all tell me ho...
26931 Views
5 requests
Product Marketing Consultant | Formerly Salesforce • 4y
The channels you use depend upon the audience you're reaching. Where does your audience spend time? What channels have historically worked best for your organization or s...
17681 Views
4 requests
Product Marketing Consultant | Formerly Salesforce • 4y
First--well done for having a post-mortem! It's really easy to just get caught up in the next thing that comes along, but post-mortems are super important! This is your t...
16227 Views
3 requests
How do you refine your messaging and get the latest one adopted even after launch?
Often time when the launch goes general announcement (GA), everything seems finish. But obviously, launch is a series of events around a theme and it can last long after GA, especially in terms of messaging refining. But how do we keep the go-to-market team engaged to adopt it after launch?
Product Marketing Consultant | Formerly Salesforce • 4y
Honestly, the sales team is going to do/say whatever they want. It's nearly impossible to enforce that a sales team says the exact messaging you want them to, or that the...
8878 Views
3 requests
What process have you taken to enable your sales team to demo a new version of a feature while it's in Beta?
- At what point did you allow them to start demoing? X weeks prior to GA?
- What training was necessary prior to making the change? Workramp, etc.
- When did you make it mandatory for Sales to only demo the new version?
- Were there any concerns that the feature might be sold as one thing, then the final product might look slightly different?
Product Marketing Consultant | Formerly Salesforce • 4y
Demoing is SO important, yet unfortunately, we don't often have the product ready for sales teams to demo too far ahead of a launch. What we do in this situation is have...
2144 Views
1 request
Product Marketing Consultant | Formerly Salesforce • 4y
Tiering and t-shirt sizing a launch should be based on "how impactful is this to my customer and the company?" If it's a brand new product suite, a new offering in the ma...
37339 Views
4 requests
Product Marketing Consultant | Formerly Salesforce • 4y
Launching too soon is a major red flag--I wrote all about it in a recent post ! What distinguishes a "meh" product launch from a great product launch? 1 - Showing the pr...
3827 Views
2 requests
Product Marketing Consultant | Formerly Salesforce • 4y
For your launch to be a success, ideally you have completed a customer pilot so you have success stories for press; you've built a robust demo org for your sales teams so...
6723 Views
2 requests
Product Marketing Consultant | Formerly Salesforce • 4y
Each geography is different, so don't treat geos as "one size fits all." Make sure you understand the nuances of the region you're launching in--what language resonates b...
21148 Views
2 requests