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AMA: Salesforce Former Head of Product Marketing - Security, Integrations, Mobile, Harish Peri on Stakeholder Management

December 13 @ 10:00AM PT

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Have you ever considered using a stakeholder empathy map? How much time and resources went into it? And how often do you think a product marketing team needs to refresh it? Thanks

Harish Peri•

Okta SVP Product Marketing • 3y

Its always good practice to have a stakeholder map. The goal of this document (which I prefer to keep at at individual level) is to remind yourself of who should be incl...

2833 Views

1 request

Knowing that people in different functions and different levels of leadership often need different approaches to storytelling in decks, docs, and shareouts for key strategic projects, do you have any tricks for thinking through whether it's worth the work to "reskin" docs and decks for these diverse stakeholders?

I suppose with executive level comms, it's more obvious, but how do you manage work that's in-flight that requires as many as 5 PMs, in addition to analysts, designers, marketers, and more? How do you keep people "in the loop" at the right level of fidelity without opening up a can of worms and adding complexity? A DACI model is great, but has its limits.

Harish Peri•

Okta SVP Product Marketing • 3y

Not necessarily. The goal is to ensure that for whatever initiative (launch, pricing, campaign etc) youre leading, the north star is clear, expectations from each member...

1882 Views

1 request

My role sits at the intersection of brand marketing and product marketing. What do you say to those (on both sides of the field) who say product marketing isn't or shouldn't be "part of brand"?

Harish Peri•

Okta SVP Product Marketing • 3y

I'll approach this question as a stakeholder problem. Seems to me that there is a lack of understanding of the shared goals between the brand and PMM teams - and hence a ...

1916 Views

1 request

What are some of the best ways to begin becoming a more influential PMM?

Harish Peri•

Okta SVP Product Marketing • 3y

Demonstrate the basics: messaging, positioning, ability to make an impactful/relevant/meaningful presentation that conveys the value prop + differentiators of your produ...

2601 Views

1 request

As a product marketer, I run multiple projects simultaneously. In such a scenario, stakeholder management becomes an operational task. Is there a checklist that you follow to ensure efficiency?

Harish Peri•

Okta SVP Product Marketing • 3y

This is a common problem no matter what function you're in. Its about stakeholder management in complex, multi-threaded project environments. Really its about project m...

2758 Views

1 request

What's a good way to approach decisions that UX/design feels they should own vs. Marketing feels they should own?

I've seen this quite a few times when it comes to brand related items both in terms of developing and brand keeping guidelines, as well as tone of voice where design has assumed they should have a stronger say.

Harish Peri•

Okta SVP Product Marketing • 3y

Always comes down to, whats right for the customer. And what does each team uniquely bring to the table to drive the best customer outcome. UX can bring a unique lens o...

947 Views

1 request

What are some tried and true strategies to drive alignment cross-functionally for a remote team?

Harish Peri•

Okta SVP Product Marketing • 3y

Define your north star, and stick with it. For remote teams: Whats our mission as a team Whats each person's mission and how does it tie to the north star How are we go...

412 Views

1 request

How to get everyone aligned on a decision making framework? Usually, everyone including engineers wants to get involved on strategy/marketing piece on what we want to communicate. How do we make sure people follow and understand it?

Harish Peri•

Okta SVP Product Marketing • 3y

There's nothing wrong with engineering/UX/CSM etc getting involved in launch/pricing decisions (for eg). The key is to: establish parameters of what types of decisions ...

614 Views

1 request