Harish Peri

Harish Peri

SVP Product Marketing, Okta

Content

Harish Peri
Harish Peri
Okta SVP Product MarketingApril 5
1. How does your company think of its 'market'? This is essentially a segmentation exercise but sometimes the hardest part. This requires alignment between sales, product, and marketing and is a great starting point for PMM to make an impact. Decide on the GTM 'vector' early - ie. ......Read More
12639 Views
Harish Peri
Harish Peri
Okta SVP Product MarketingApril 5
Success is only as good as the definition of success. So in the early days of the launch you need to have a aligned defintion of what the launch goal is. Market share, awareness, competitive takeouts, upsell/cross-sell. Define it very clearly and define what the metric is for success. Also define......Read More
1951 Views
Harish Peri
Harish Peri
Okta SVP Product MarketingDecember 13
Its always good practice to have a stakeholder map. The goal of this document (which I prefer to keep at at individual level) is to remind yourself of who should be included in decisions such as launches, campaigns, sales motions, pricing, web changes etc. Information you need in this could be: ......Read More
1849 Views
Harish Peri
Harish Peri
Okta SVP Product MarketingDecember 13
This is a common problem no matter what function you're in. Its about stakeholder management in complex, multi-threaded project environments. Really its about project management 101.   A few tips: * Before starting the project, get everyone's buy in on their role in the project. Use a RAC......Read More
1670 Views
Harish Peri
Harish Peri
Okta SVP Product MarketingDecember 13
Given that this AMA is about stakeholders, Ill approach this as a stakeholder problem. Seems to me that there is a lack of understanding of the shared goals between the brand and PMM teams - and hence a conflict between stakeholders.  Ultimately they are both operating in service of your custome......Read More
1653 Views
Harish Peri
Harish Peri
Okta SVP Product MarketingApril 5
1. Making assumptions about pricing and not vetting them with sales VERY early in the process 2. Assuming that its a 'handoff' to sales enablement vs in reality its an ongoing partnership where PMM needs to lean in quite a bit to help 3. Not factoring in global requirements VERY early ......Read More
1648 Views
Harish Peri
Harish Peri
Okta SVP Product MarketingApril 5
This was a product I helped launch more than a year ago. It was a product that had high market demand and was long overdue for the target buyers. If you reference the question I answered on 'GTM blueprint', this launch had everything in reverse. 1. Unclear Target Segment - we didnt have alignme......Read More
1609 Views
Harish Peri
Harish Peri
Okta SVP Product MarketingDecember 13
* Demonstrate the basics: messaging, positioning, ability to make an impactful/relevant/meaningful presentation that conveys the value prop + differentiators of your product or portfolio. Cant be influential if your house is on fire.  * Learn the business REALLY well. How is money made......Read More
1600 Views
Harish Peri
Harish Peri
Okta SVP Product MarketingDecember 13
Not necessarily. The goal is to ensure that for whatever initiative (launch, pricing, campaign etc) youre leading, the north star is clear, expectations from each member (or group) are clear, and the communication is very clear. The only group that usually 'needs' their own reskinned decks and do......Read More
1410 Views
Harish Peri
Harish Peri
Okta SVP Product MarketingAugust 2
Answering this one in the 'product roadmap AMA' because its super relevant in all situations. I prefer 30-60 days, because most SaaS companies, PMMs need to move faster and start demonstrating value a lot faster than 90 days. 30 days - Find out your stakeholders and meet each one of them. Cre......Read More
1394 Views
Credentials & Highlights
SVP Product Marketing at Okta
Top Product Marketing Mentor List
Lives In Larchmont, New York, United States
Knows About Platform and Solutions Product Marketing, Category Creation, Competitive Positioning,......more