Harish Peri

How does your company think of its 'market'? This is essentially a segmentation exercise but sometimes the hardest part. This requires alignment between sales, product...Read More

Given that this AMA is about stakeholders, Ill approach this as a stakeholder problem. Seems to me that there is a lack of understanding of the shared goals between th...Read More

Its always good practice to have a stakeholder map. The goal of this document (which I prefer to keep at at individual level) is to remind yourself of who should be in...Read More

Demonstrate the basics: messaging, positioning, ability to make an impactful/relevant/meaningful presentation that conveys the value prop + differentiators of your pro...Read More

This is a common problem no matter what function you're in. Its about stakeholder management in complex, multi-threaded project environments. Really its about project ...Read More

Not necessarily. The goal is to ensure that for whatever initiative (launch, pricing, campaign etc) youre leading, the north star is clear, expectations from each memb...Read More

This was a product I helped launch more than a year ago. It was a product that had high market demand and was long overdue for the target buyers. If you reference the ...Read More

Success is only as good as the definition of success. So in the early days of the launch you need to have a aligned defintion of what the launch goal is. Market share,...Read More

Making assumptions about pricing and not vetting them with sales VERY early in the process Assuming that its a 'handoff' to sales enablement vs in reality its an ongoi...Read More

I always come back to the fact that each segment in your GTM plan needs its own launch approach. This is why there's no one-size fits all E.g. if you have a target seg...Read More