AMA: Salesforce Former Senior Director, Growth Product Marketing, Jodi Innerfield on Storytelling

The first key to great storytelling is "know your audience," so I'm glad to see this question!We say this all the time in product marketing--if you're positioning your pr...

To train marketers and non-marketers to be storytellers, you could bring someone in to train them :) Beyond that, start by simplifying "what is a story." Everyone has a f...

There are three storytelling frameworks I love, all for different reasons and uses:Pixar Story Spine: This one's great for product demos and feature storytelling. Used by...

I'm not sure if you're asking about how I use data and insights IN stories, or how I use them to SHAPE stories, so I'll answer both:Data IN stories: Numbers build trust a...

Regardless of whether it's a GTM story, a customer story, or an internal pitch, I have three key elements for any story: Who are you talking to? Make sure you are very cl...

Where do I use storytelling? Everywhere!What is a story? A story speaks to a specific audience and knows what compels them and captures their attention. It has a clear st...