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AMA Page
AMA:
Salesforce Former Senior Director, Growth Product Marketing, Jodi Innerfield on Storytelling
April 10 @ 10:00AM PT
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We will email you Jodi's answers to these questions after the event in case you can't make it.
After you have developed messaging, how do you put it to practical use?
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What storytelling framework works for you?
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How do you use the data and insights to tell better stories?
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How do you approach storytelling when there are multiple audiences that you're targeting? (including C-levels and end users)
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do you have any frameworks or mnemonics for creating a story outline that is repeatable and effective?
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If you are starting from scratch with a new to market product, what storylines are you looking for and how do you bring them to life?
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What is the best way to train the entire team - outside of marketing - to be storytellers?
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