Salesforce Senior Director, Product Marketing Launch Strategy & Emerging Products, Jodi Innerfield on Product Marketing Career Path

Jodi Innerfield

Product Marketing Consultant

I've spent ~4 years doing Product Marketing at different Fortune 100 companies and wanted to know what are potential career growth opportunities beyond PMM. Almost everybody I know stays in PMM and continues on into leadership or goes into Product. What else is out there?

I was a PMM before being made a PML. I suspect that I might still be functioning as a PMM.

Every company I've worked for has had a crazy amount of work to do, and PMM inherently has a lot of asks and stakeholders they're working with. Is it possible to work 40-45 hours a week in PMM in B2B tech?!

I'm a digital marketing specialist looking to transition to product marketing

I’m relatively new to marketing (have done some freelancing in social media and influencer marketing). But I have a strong interest in messaging, positioning and understanding the customer, and I think Product Marketing could be a good fit for me. 

I have the opportunity to do so in a company that is rapidly growing, I believe. What kind of education should I look for? How should I signal this internally even if the role doesn't exist? To what extent should I be explicit about the need to create this role and my suitabilty?

I'm trying to break into a PMM role after 5 years of performance marketing and branding (1 of which was in a MM role with a heavy product focus). 

I'm unsure if I should spend more time networking or cold applying here in the Bay Area. 

I'm always interested to hear how successful PMMs stay on top of it all. 

An additional complexity in my case is that I need visa sponsorship from the company to take up any role. 

This is in relation to not moving companies for a promotion it’s about how to get promoted at the existing company you are at. Also would love any insights to how establish the organization was in marketing as it relates to promote-ability.

I am a Psychology student about to graduate in a few months, and am looking for insight into how I can grow skills relevant to product marketing and look for experience. 

I have been working as a product marketing manager for the past few months and I feel the PMM role in India is not in a mature state and honestly am extremely exhausted of that immature job role. I am doing A to Z but not able to take ownership on the revenue part as much as I want to or even in the strategic part. 

I feel US is a more mature market in this aspect that's why I wanted to know. Thanks!

AMA: Salesforce Senior Director, Product Marketing Launch Strategy & Emerging Products, Jodi Innerfield on Product Marketing Career Path

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