AMA: Salesforce Senior Director, Product Marketing Launch Strategy, Jodi Innerfield on Product Marketing KPI's
March 20 @ 10:00AM PT
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Product Marketing Consultant | Formerly Salesforce • 2y
There's two big challenges when implementing KPIs for PMM: Attribution Reporting You need to be able to properly attribute KPIs to the work a PMM does. Unlike sales where...
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Product Marketing Consultant | Formerly Salesforce • 2y
Product launch KPIs should span the funnel so you can identify what's working and what's not. You also want to understand the customer, media, and sales team's interest i...
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Product Marketing Consultant | Formerly Salesforce • 2y
What KPIs you bring to the CMO or CFO to prove the value of PMM depends upon which metrics you can directly attribute to PMM in your organization. Some organizations have...
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Product Marketing Consultant | Formerly Salesforce • 2y
There are short term and long term metrics you can look at to gauge launch success. Here are a few!Short-Term Launch Success Metrics:PR & AR: Press/media mentions, me...
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Product Marketing Consultant | Formerly Salesforce • 2y
You have to start somewhere! What do you know about this market that may help you identify the right targets? What do you know about your existing markets that might help...
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Product Marketing Consultant | Formerly Salesforce • 2y
KPIs are super important to me as a PMM, as it helps me get a sense of what's working/not working. "Key Performance Indicators" truly are indications of what's performing...
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