AMA: Salesforce Former Vice President, Global Enablement, Roopal Shah on Stakeholder Alignment

For B2B sales, based on my experience, I would say its the following (1) Product (2) Sales/SEs and (3) Corporate Marketing. Product: because well you need to know abo...

So I use sprint planning for business. When it works well and we're compliant, it works beautifully. Here, we break our work into two week sprints and continously prune b...

(1) Learn as much as you can about the product and do your research - it's really easy these days to learn the competitive differentiators of your products, read analyst ...

Planning ahead for those connects - whether it's scheduled coffee or regular 1:1s or even sometimes inviting them to your team meetings for "fun" is always a great way to...

It starts with aligning on common goals - what I find people get lost is in the "how" we get there. In business, we can all agree on goals that are like motherhood and ap...

Goes back to the shared goals - which at a high level, are hard to argue with - revenue, cost savings, customer success, etc. Once you get that common agreement, then it...

We're all human after all so taking the time to understand the baggage but also find a path forward. Find a champion on both sides willing to go on the journey with you ...

In addition to product sales, I typically like to vet things out with SEs - they are the ones demonstrating the products and weave stories as they do so - so having them ...