Profile
Roopal Shah

Roopal Shah

Vice President Product Marketing, Guidewire Software

Content

Roopal Shah
Guidewire Software Vice President Product Marketing6y
I'm a big fan of Nancy Duarte's work and her book Resonate. It speaks a lot to what a good narrative should be for any presentation. With that said, Enablement is a lo...
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4188 Views
Roopal Shah
Guidewire Software Vice President Product Marketing6y
Your CMS (content management system) should have some sort of archiving parameters in place that should remind the PMM team when things get stale. With that said, all the...
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3702 Views
Roopal Shah
Guidewire Software Vice President Product Marketing6y
Good question - to have to pick is tough but if I must, here are the main things I think every sales rep needs in their bag to be successful: (1) First Call Deck / Pitc...
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3552 Views
Roopal Shah
Guidewire Software Vice President Product Marketing6y
Value selling is a really tool you can have in your arsenal. I would do a few things here if you're focused on having them shift to higher selling things. (1) Articulat...
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2415 Views
Roopal Shah
Guidewire Software Vice President Product Marketing6y
I love Agile practices for this...my teams have always followed a process of Intake prioritization, and constant backlog grooming to feed a roadmap. A roadmap typically ...
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2282 Views
Roopal Shah
Guidewire Software Vice President Product Marketing6y
My biggest challenge is working with all the other groups vying for seller attention and helping them approach it with empathy and working for the greater good, versus wh...
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2187 Views
Roopal Shah
Guidewire Software Vice President Product Marketing5y
(1) Learn as much as you can about the product and do your research - it's really easy these days to learn the competitive differentiators of your products, read analyst ...
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1983 Views
Roopal Shah
Guidewire Software Vice President Product Marketing8y
For us the Corp Marketing team is accountable for brand, demand generation, creative, and communication (PR/AR/etc.) along with execution of programs (e.g. project manage...
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1973 Views
Roopal Shah
Guidewire Software Vice President Product Marketing6y
Work with your enablement team! And like with a lot of things these days, you're competiting for their attention - why should they listen to you? What's in it for them as...
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1891 Views
Roopal Shah
Guidewire Software Vice President Product Marketing6y
Balance is always tricky. At the end of the day, it's about getting others to understand why you think this is important versus over the stuff and also understanding that...
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1807 Views
Credentials & Highlights
Vice President Product Marketing at Guidewire Software
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Fremont, California
Knows About Customer Research, Competitive Positioning, Market Research, Influencing the Product ...more
Work At Guidewire Software
Technical Product Marketing- Principal (AI/ML)
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