Content
Guidewire Software Vice President Product Marketing • 6y
I'm a big fan of Nancy Duarte's work and her book Resonate. It speaks a lot to what a good narrative should be for any presentation. With that said, Enablement is a lo...
4188 Views
Guidewire Software Vice President Product Marketing • 6y
Your CMS (content management system) should have some sort of archiving parameters in place that should remind the PMM team when things get stale. With that said, all the...
3702 Views
Guidewire Software Vice President Product Marketing • 6y
Good question - to have to pick is tough but if I must, here are the main things I think every sales rep needs in their bag to be successful: (1) First Call Deck / Pitc...
3552 Views
Guidewire Software Vice President Product Marketing • 6y
Value selling is a really tool you can have in your arsenal. I would do a few things here if you're focused on having them shift to higher selling things. (1) Articulat...
2415 Views
Guidewire Software Vice President Product Marketing • 6y
I love Agile practices for this...my teams have always followed a process of Intake prioritization, and constant backlog grooming to feed a roadmap. A roadmap typically ...
2282 Views
Guidewire Software Vice President Product Marketing • 6y
My biggest challenge is working with all the other groups vying for seller attention and helping them approach it with empathy and working for the greater good, versus wh...
2187 Views
Guidewire Software Vice President Product Marketing • 5y
(1) Learn as much as you can about the product and do your research - it's really easy these days to learn the competitive differentiators of your products, read analyst ...
1983 Views
Guidewire Software Vice President Product Marketing • 8y
For us the Corp Marketing team is accountable for brand, demand generation, creative, and communication (PR/AR/etc.) along with execution of programs (e.g. project manage...
1973 Views
Guidewire Software Vice President Product Marketing • 6y
Work with your enablement team! And like with a lot of things these days, you're competiting for their attention - why should they listen to you? What's in it for them as...
1891 Views
Guidewire Software Vice President Product Marketing • 6y
Balance is always tricky. At the end of the day, it's about getting others to understand why you think this is important versus over the stuff and also understanding that...
1807 Views