AMA: Salesloft Director of Product Marketing, Holly Xiao on Product Marketing 30/60/90 Day Plan

Adding a Junior PMM is a strategic decision that should align closely with your business needs and the gaps you're looking to fill. No single background guarantees succes...

With launch KPIs, it’s important to choose goals that not only align with the company’s goals but also reflect the specific dynamics of the product and market. Here’s how...

At its core, the 30/60/90 plan is about setting yourself and your team up for sustainable success while building credibility through some quick wins early on. Sharebird h...

I approach one-on-ones with engineers and the sales team as a chance to understand their perspectives, challenges, and how product marketing can add value. So I typically...

The quick wins really depend on the specific needs of your business. That’s why it’s crucial to spend time early on understanding the current challenges, gaps, and priori...

I think it’s all about setting a strong foundation while driving early impact. My first month would be all about learning, building relationships, and getting quick wins,...

As the first product marketing hire, it’s essential to balance the immediate needs of the business with your desire to grow into a more strategic role. If right now the b...

Congratulations on your new role! At its core, the 30/60/90 plan is about setting yourself and your team up for sustainable success while building credibility through som...

For a Junior PMM, the 30-60-90 day plan should focus on building foundational knowledge, learning the ropes of product marketing, and gradually contributing to key initia...

It depends on my role. But in any role, I think the focus of any first meeting is to listen, learn, and build relationships. Typically, the first meeting is all about get...

This would depend on the business and where the gaps are. But generally, I’d look at:1. Messaging and positioning consistencyI always start by reviewing the core messagin...

This can be tricky, especially if cross-functional leaders and stakeholders have never worked with a PMM team in past roles. So, I’d emphasize educating the organization ...