Holly Xiao

Sharebird and Product Marketing Alliance have some great resources on this topic. Glassdoor is also helpful sometimes when folks share interview questions they were asked...

My former manager, Christy Roach, taught me the importance of the following skills, which I've applied to my PMM career to date. (Thanks, Christy!) So copying and pasting...

This can be tricky, especially if cross-functional leaders and stakeholders have never worked with a PMM team in past roles. So, I’d emphasize educating the organization ...

Go-to-market strategy and execution is probably one of the most sought-after hard skills for PMM. But a Product Marketing role varies from company to company. When hirin...

I don't think this is critical. But it doesn't hurt to have one if this is something that interests you! For most interview processes, we'll ask for work examples or hav...

I love this question! It’s so important to develop transferrable skills even if you aren’t in a PMM role. That proactive attitude goes a long way in interviews since it s...

I touched on this topic in one of the questions above. That said, I think it’s wise to take a deliberate approach. Otherwise, you're just creating work without getting th...

In my experience, taking your career into your own hands is key. There will be managers who are great about having career conversations with you, and there will be manage...

The most important thing I can tell you is that your first job out of college won't define your career forever. So don't be afraid to take risks! Several large companies...

It's common for people to move from one industry to another. If you're in eCommerce right now, don't feel like you have to apply for only eCommerce jobs. At the end of th...