AMA: Samsara Head Of Product Marketing, Suyog Deshpande on Building Product Marketing Team
June 30 @ 10:00AM PT
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Samsara Former Sr. Director | Head Of Product & Partner Marketing • 3y
Change Management: As you grow the team, you will have to restructure and assign new responsibilities to individuals. This can be tough when you are going from a do-it-al...
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For a Product Marketer with mostly regional product experience, what are the best transferrable skills/experiences to stress when applying to a global Product Marketing team.
Often for Global Product Marketing roles, having prior "global" experience is a stated requirement.
Samsara Former Sr. Director | Head Of Product & Partner Marketing • 3y
You must have crafted regional value props. Discuss how you approached building those. The same framework can be scaled to craft global value props You must have led a r...
607 Views
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Samsara Former Sr. Director | Head Of Product & Partner Marketing • 3y
Two things: Build company narrative: If you are just starting the PMM function in the company, this would be one of the first things to focus on. Most likely the exist...
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We are growing our product marketing team, and I'm wondering how to structure the roles and work for a team of three.
i want to know who i need to hire to start my product marketing team. We are starting with product insights, product launches and sales enablement
Samsara Former Sr. Director | Head Of Product & Partner Marketing • 3y
Refer to my answer for this other question here (link) For a team of 3, I can suggest some frameworks to use- Do you have multiple products and can 3 people own 3 prod...
495 Views
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Samsara Former Sr. Director | Head Of Product & Partner Marketing • 3y
DO IT ALL -> FUNCTIONAL -> BY PRODUCT -> GRID It depends on the size of your team and the maturity of the company. Typically what I have seen is that - With...
2116 Views
1 request
How do you communicate product marketing achievements upwards and build visibility?
It can sometimes be a struggle for those on the executive team, or in higher leadership roles, to see the value that product marketing is bringing to the business - especially if they do not have regular interaction. How do you build visibility for you and/or your team, and clearly communicate the achievements and activities throughout the year?
Samsara Former Sr. Director | Head Of Product & Partner Marketing • 3y
Why do you want to communicate updates and activities? If the goal is to communicate just the work the team has been doing, then I don't think that you should be communi...
2717 Views
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