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Suyog Deshpande

AMA: Samsara Head Of Product Marketing, Suyog Deshpande on Building Product Marketing Team

June 30 @ 10:00AM PST
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Samsara Head Of Product Marketing, Suyog Deshpande on Building Product Marketing Team
Top Questions
We are growing our product marketing team, and I'm wondering how to structure the roles and work for a team of three.
i want to know who i need to hire to start my product marketing team. We are starting with product insights, product launches and sales enablement
Suyog Deshpande
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner Marketing • June 30
Refer to my answer for this other question here (link) For a team of 3, I can suggest some frameworks to use-  Do you have multiple products and can 3 people own 3 product GTMs?  Do you have a team where there are different strengths and are you able align people by functional expertise?......Read More
396 Views
1 request
How do you communicate product marketing updates and activities to the rest of the company?
Suyog Deshpande
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner Marketing • June 30
Why do you want to communicate updates and activities? If the goal is to communicate just the work the team has been doing, then I don't think that you should be communicating this to a large audience. This may be a good weekly summary email to your manager (Also, why would your manager need i......Read More
809 Views
3 requests
For a Product Marketer with mostly regional product experience, what are the best transferrable skills/experiences to stress when applying to a global Product Marketing team.
Often for Global Product Marketing roles, having prior "global" experience is a stated requirement.
Suyog Deshpande
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner Marketing • June 30
* You must have crafted regional value props. Discuss how you approached building those. The same framework can be scaled to craft global value props * You must have led a regional sales enablement program: This also scales well for global PMM teams. Your playbook will be similar just tha......Read More
499 Views
1 request
When building a team, how would you ideally split responsibilities? By product line? By PMM function (CI, enablement, GTM, etc)?
Suyog Deshpande
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner Marketing • June 30
DO IT ALL -> FUNCTIONAL -> BY PRODUCT -> GRID It depends on the size of your team and the maturity of the company. Typically what I have seen is that -  * With 1-2 PMMs - it's "do it all" approach. These PMMs take on all responsibilities - Positioning, Messaging, Launches, Product GTM......Read More
1101 Views
1 request
What are the biggest challenges in growing and scaling a team? What were your biggest obstacles and how did you overcome them?
Suyog Deshpande
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner Marketing • June 30
Change Management: As you grow the team, you will have to restructure and assign new responsibilities to individuals. This can be tough when you are going from a do-it-all mindset to functional expertise. While making such a change, it could feel like you are taking away the responsibilities from......Read More
770 Views
2 requests
When building a new PMM organization, what are the most important things to focus on when getting started?
Suyog Deshpande
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner Marketing • June 30
Two things:  Build company narrative: If you are just starting the PMM function in the company, this would be one of the first things to focus on. Most likely the existing narrative was built out by the founding team but bringing expert perspective and start building out a differentiated narra......Read More
744 Views
2 requests