AMA: SAP Director of Product Marketing, Danny Sack on Solutions Product Marketing

This is an interesting question. In my experience, the most important soft skills needed for PMMs are influence management, and public speaking skills. Influence mana...

Every time I join a new organization, I ask for the same things: List of key contacts in the sales, marketing, and product teams Key buyer/user personas Existing product...

In smaller organizations, I've found this is much harder. The marketing team, sales team, and product team might all sit very close to each other. Small organizations e...

If the marketing machine has been created correctly, this should be fairly measureable. In a prior role we had an excellent demand generation team who tracked how differ...

This is a really great question and one that will define the role you play in the organization greatly. I like to say that when the PMM team sits in Product Management, ...