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AMA: SAP Director of Product Marketing, Danny Sack on Solutions Product Marketing
June 15 @ 10:00AM PST
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SAP Director of Product Marketing, Danny Sack on Solutions Product Marketing
Top Questions
Danny Sack
SAP Director of Product Marketing • June 16
This is an interesting question. In my experience, the most important soft skills needed for PMMs are influence management, and public speaking skills. Influence management would be getting people from outside of your department or team to work on your project. Good influence management is n......Read More
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Danny Sack
SAP Director of Product Marketing • June 16
This is a really great question and one that will define the role you play in the organization greatly. I like to say that when the PMM team sits in Product Management, they become capital P Product, lowercase m marketing managers (PmM). The focus is heavy on technical capabilities and you're goi......Read More
793 Views
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Danny Sack
SAP Director of Product Marketing • June 16
If the marketing machine has been created correctly, this should be fairly measureable. In a prior role we had an excellent demand generation team who tracked how different messaging worked over time. We could run little A/B tests on our dotcom and outreach to see if any messages were particularl......Read More
436 Views
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Danny Sack
SAP Director of Product Marketing • June 16
Every time I join a new organization, I ask for the same things: * List of key contacts in the sales, marketing, and product teams * Key buyer/user personas * Existing product materials * KPIs for the team From there I construct a 30-60-90 day plan to meet people, learn the products, and cr......Read More
620 Views
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Danny Sack
SAP Director of Product Marketing • June 16
In smaller organizations, I've found this is much harder. The marketing team, sales team, and product team might all sit very close to each other. Small organizations essentially require everyone to have a technical/product expertise that just doesn't happen in larger orgs. The sales teams will j......Read More
432 Views
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