Danny Sack
Director Product Marketing, SAP
Content
If the marketing machine has been created correctly, this should be fairly
measureable. In a prior role we had an excellent demand generation team who
tracked how different messaging worked over time. We could run little A/B tests
on our dotcom and outreach to see if any messages were particularl...more
This is a really great question and one that will define the role you play in
the organization greatly. I like to say that when the PMM team sits in Product
Management, they become capital P Product, lowercase m marketing managers (PmM).
The focus is heavy on technical capabilities and you're goi...more
Every time I join a new organization, I ask for the same things:
* List of key contacts in the sales, marketing, and product teams
* Key buyer/user personas
* Existing product materials
* KPIs for the team
From there I construct a 30-60-90 day plan to meet people, learn the products,
and cr...more
In smaller organizations, I've found this is much harder. The marketing team,
sales team, and product team might all sit very close to each other. Small
organizations essentially require everyone to have a technical/product expertise
that just doesn't happen in larger orgs. The sales teams will j...more
This is an interesting question. In my experience, the most important soft
skills needed for PMMs are influence management, and public speaking skills.
Influence management would be getting people from outside of your department or
team to work on your project. Good influence management is n...more
I'll "yes and" Gregg's answer and say that this will really vary by company size
and complexity. I was at a startup where my 30-day goals included creating buyer
personas and enabling the sales team to talk to the decision-makers. So it was
more like a 10-20-30 day goals as described below.
...more
Credentials & Highlights
Director Product Marketing at SAP
Product Marketing AMA Contributor
Lives In Chicago, Illinois