Content
SAP Director of Product Marketing • 5y
I'll "yes and" Gregg's answer and say that this will really vary by company size and complexity. I was at a startup where my 30-day goals included creating buyer persona...
3410 Views
SAP Director of Product Marketing • 3y
This is an interesting question. In my experience, the most important soft skills needed for PMMs are influence management, and public speaking skills. Influence mana...
2536 Views
SAP Director of Product Marketing • 3y
This is a really great question and one that will define the role you play in the organization greatly. I like to say that when the PMM team sits in Product Management, ...
1320 Views
SAP Director of Product Marketing • 3y
Every time I join a new organization, I ask for the same things: List of key contacts in the sales, marketing, and product teams Key buyer/user personas Existing product...
1084 Views
SAP Director of Product Marketing • 3y
If the marketing machine has been created correctly, this should be fairly measureable. In a prior role we had an excellent demand generation team who tracked how differ...
586 Views
SAP Director of Product Marketing • 3y
In smaller organizations, I've found this is much harder. The marketing team, sales team, and product team might all sit very close to each other. Small organizations e...
576 Views
Credentials & Highlights
Director of Product Marketing at SAP
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In Chicago, Illinois
Knows About Consumer Product Marketing, Enterprise Product Marketing, Establishing Product Market...more
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