AMA: Sauce Labs Group Manager, Product Marketing, Madison Springgate on Competitive Positioning
March 18 @ 10:00AM PT
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Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs • 1y
Creating strong competitive positioning is part art, part science, with a bit of detective work. The key is to understand your customers, your competitors, and your uniqu...
3906 Views
5 requests
How much bearing does your competition have on your messaging?
How do you tackle/counter theirs?
Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs • 1y
Competitors influence our messaging - but they don’t define it. Our job isn’t to react to everything they do, its to position ourselves as the best choice for our ICPHere...
866 Views
3 requests
Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs • 1y
When it comes to competitive positioning, it’s all about making insights actionable. The best research is useless if your team doesnt know how to apply it. Here are my go...
556 Views
3 requests
Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs • 1y
The best competitive analysis isnt just insightful - its easy to act on. Heres how I make sure the team stays informed and ready to compete:Make it accessible and actiona...
734 Views
3 requests
Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs • 1y
When a competitor offers something you dont, avoid the feature war and try to uplevel the conversation to what outcome theyre trying to achieve. Buyers dont choose a prod...
960 Views
1 request