Madison Springgate

It's all about strong, ongoing relationships with our product managers. I make it a point to meet weekly with my product partner to discuss the latest updates from both t...

At Sauce Labs, our product marketing team owns the sizing up of each launch based on its strategic importance and business impact. Each launch is unique, and the size hel...

Building a developer GTM strategy is all about understanding and connecting with developers on their terms. I start with deep research to uncover the pain points they fac...

Creating strong competitive positioning is part art, part science, with a bit of detective work. The key is to understand your customers, your competitors, and your uniqu...

It may feel obvious but the main difference is that developers are much more self-reliant and want to get their hands dirty. They’re typically less interested in traditio...

This is my favorite part of product launches—finding creative ways to tell the product story! I always make sure we have at least two demos for promoting the new product....

When you are launching a product internally, the process needs to be collaborative and (more importantly) fun! I first create a product launch brief that covers everythin...

When pipeline is the main focus, I recommend these KPIs to capture both reach and conversion when running your campaign: Marketing-Sourced Pipeline: This metric shows us ...

AuthenticityDevelopers have a keen eye for marketing fluff. They really value straight talk - so get to the point! What does your product do, how it works, and why it’s b...

As the PMM, we are the drivers behind the strategy of the launch. We determine the strategy but we have to heavily rely on our partners to execute it. At Sauce Labs, we’v...