AMA: Sauce Labs Group Manager, Product Marketing, Madison Springgate on Developer Product Marketing

Building a developer GTM strategy is all about understanding and connecting with developers on their terms. I start with deep research to uncover the pain points they fac...

AuthenticityDevelopers have a keen eye for marketing fluff. They really value straight talk - so get to the point! What does your product do, how it works, and why it’s b...

It may feel obvious but the main difference is that developers are much more self-reliant and want to get their hands dirty. They’re typically less interested in traditio...

The biggest lesson that I have learned leading technical product marketing, is that developers value trust and transparency above all else. It’s better to let the product...