AMA: Sauce Labs Group Manager, Product Marketing, Madison Springgate on Product Launches

It's all about strong, ongoing relationships with our product managers. I make it a point to meet weekly with my product partner to discuss the latest updates from both t...

This is my favorite part of product launches—finding creative ways to tell the product story! I always make sure we have at least two demos for promoting the new product....

When you are launching a product internally, the process needs to be collaborative and (more importantly) fun! I first create a product launch brief that covers everythin...

At Sauce Labs, our product marketing team owns the sizing up of each launch based on its strategic importance and business impact. Each launch is unique, and the size hel...

As the PMM, we are the drivers behind the strategy of the launch. We determine the strategy but we have to heavily rely on our partners to execute it. At Sauce Labs, we’v...