AMA: Sauce Labs Group Manager, Product Marketing, Madison Springgate on Product Marketing KPI's

To get a full view of our product marketing impact, I track metrics that touch every stage of the customer journey:Pipeline: This is the big one—it’s the clearest measure...

If you could only track three KPIs, here are the top three that I recommend as a product marketer 😊Pipeline is foundational; it shows PMM's direct impact on revenue and b...

When pipeline is the main focus, I recommend these KPIs to capture both reach and conversion when running your campaign: Marketing-Sourced Pipeline: This metric shows us ...

For product launches, I break down KPIs into three phases: Awareness Phase: At this phase, I want to look at how our exciting launch communications are landing with the m...

Great question! I agree, when it comes to KPIs, we need to keep everyone on the same page from start to finish. Here’s how I like to approach it:Pre-Kickoff: During campa...