AMA: Sendbird Former Head of Marketing, Jack Wei on Influencing the Product Roadmap

March 6 @ 10:00AM PT

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How often does Product assess the roadmap with GTM teams, and what does that "negotiation" process look like?

Jack Wei•

Sendbird fmr Head of Marketing | Formerly SmartRecruiters, Mixpanel, Deloitte, Beardwood&Co • 1y

The cadence of formal product roadmap reviews vary by company and PM team. Of course the more mature the organization, the more standardized the cadence and process are. ...

1333 Views

3 requests

What are some effective methods for a PMM to have their research influence the product roadmap?

Jack Wei•

Sendbird fmr Head of Marketing | Formerly SmartRecruiters, Mixpanel, Deloitte, Beardwood&Co • 1y

Leadership sets the tone. It would be less impactful (and therefore discouraging) for an IC PMM to try and influence the product roadmap independently without visibility ...

374 Views

2 requests

How do you influence product roadmap when big picture product vision hasn't been established and there are continuous changes?

Jack Wei•

Sendbird fmr Head of Marketing | Formerly SmartRecruiters, Mixpanel, Deloitte, Beardwood&Co • 1y

Don't bother. Run the other way. Pardon my language but there's no influencing in this situation, it's just a pissing contest.Why work somewhere that's optimizing for act...

343 Views

2 requests

What are some ways you can influence the roadmap as a product marketer when working with a strong-willed and difficult to work with product manager?

Jack Wei•

Sendbird fmr Head of Marketing | Formerly SmartRecruiters, Mixpanel, Deloitte, Beardwood&Co • 1y

Decision-making frameworks and corporate values (that hopefully include something about teamwork :) ) are needed at the team level to minimize subjectivity at the individ...

472 Views

2 requests

In a product-led company, it's common that both Product and Product Marketing are involved in conducting customer/market research to inform the roadmap. How can the teams effectively aggregate past and ongoing, new findings, and who should lead this initiative?

Jack Wei•

Sendbird fmr Head of Marketing | Formerly SmartRecruiters, Mixpanel, Deloitte, Beardwood&Co • 1y

In a product-led company, there is likely a product analytics tool in place to measure user behavior, conversion paths, etc. In other words, everyone is sitting on a plet...

525 Views

2 requests