Jack Wei

Jack Wei

Head of Product Marketing, SendBird
General management skillset with focus on product and brand marketing | Ex-Founder | Marketing leader at venture backed start-ups

AMA's

Content

Jack Wei
Head of Product Marketing
I'll answer this in two parts. Part 1: You've likely arrived at launching a bunch of small features to begin with because the product vision and strategy is fuzzy. Or that the strategy is to build what customers request and your release cadence is fluid. You wouldn't have asked this question if P...more
Jack Wei
Head of Product Marketing
Product Marketing Manager - Vertical Solutions  Product Marketing Manager - Enablement & Strategic Accounts  We believe that conversations are at the heart of building relationships and getting things done. And we are building the world's best conversations platform for mobile apps.  At least ...more
Jack Wei
Head of Product Marketing
You can use internal and/or external benchmarks.  How did prior launches perform at your company? Are you choosing the right metrics? Use that as the benchmark to outperform by X%. How are launches for similar products/features measured at a peer company of yours? What do their performance look...more
Jack Wei
Head of Product Marketing
This depends if you're a B2C or B2B company.  For B2C, you're likely embarking on a product-led growth strategy (if not already). And in this case you should be on the hook for hitting prescribed revenue targets... because you have direct control over the purchase experience. For B2B, instead o...more
Jack Wei
Head of Product Marketing
Whoever asked this question: I suspect at your company there is opportunity for a tighter partnership between product management + product marketing that goes beyond only coming together for product launches.  You wouldn't have asked this question if PM+PMM planned product strategy together and ...more
Jack Wei
Head of Product Marketing
Welcome to the fun world of Enablement! And there are internal + external aspects of this. * External * Message x Value & benefits: What's in it for your users? Migration is a pain in the ass. Before you get to the logistics, you have to sell them on the why * Transition pla...more
Jack Wei
Head of Product Marketing
Many ways to slice this one, but let's look at it inside-out via a launch perspective. A typical launch goal is to drive adoption. Adoption benchmarks will vary across B2B vs B2C businesses. Ultimately, the product you launched has technically crossed into the majority if >50% of you user base ha...more
Jack Wei
Head of Product Marketing
1. Always set a clear objective, then work backwards from there. Why is the relaunch happening? Either because the first attempts were deemed unsuccessful by some performance metric, or because there has been a pivot in the business that requires getting the product in front of a new audience (eg...more
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Jack Wei
Head of Product Marketing
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Video: Adventures in Messaging S02E10: With Jack Wei, Senior Director Product Marketing at SmartRecruiters
Credentials & Highlights
Head of Product Marketing at Sendbird
Formerly SmartRecruiters, Mixpanel, Deloitte
Product Marketing AMA Contributor
Lives In San Francisco, CA