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Jack Wei
Head of Marketing, Sendbird
About
General management skillset with focus on product and brand marketing | Ex-Founder | Marketing leader at venture backed start-ups
Content
Jack Wei
Sendbird Head of Marketing • January 26
I go back to ensuring that the team structure is aligned to business objectives and associated KPIs. My company does have aggressive sales, customer satisfaction, and product adoption metrics (spans across the board) so I like to structure the team accordingly. I'll use a buyer journey framew......Read More
3135 Views
Jack Wei
Sendbird Head of Marketing • January 26
There are dfinitely many directions to take. I'll try to distill down to two metrics across external & internal GTM KPIs: External * Leads, or Revenue within X days of launch * Activation/adoption within X days of launch Internal * Stakeholder satisfaction (survey) * GTM on time deliver......Read More
2245 Views
Jack Wei
Sendbird Head of Marketing • March 10
Welcome to the fun world of Enablement! And there are internal + external aspects of this. * External * Message x Value & benefits: What's in it for your users? Migration is a pain in the ass. Before you get to the logistics, you have to sell them on the why * Transition pla......Read More
1612 Views
Jack Wei
Sendbird Head of Marketing • January 26
This ties back to business objectives (corporate level KPIs), and how your team / individual role & responsibility is structured against those objectives. You'll often see that, depending on the company stage and maturity, PMM will skew towards alignment with either Product OR Sales. But it's ......Read More
1386 Views
Jack Wei
Sendbird Head of Marketing • January 26
Ultimately, the change in win rate against that particular competitor before vs. after your CI project. There are sub goals and metrics to unpack here: * QoQ change in the competitor features & functions, and messaging * The pace at which your product team is able to ship against new inte......Read More
1281 Views
Jack Wei
Sendbird Head of Marketing • January 26
Having consulted for PMM teams, and built/run one from scratch, it's safe to say the areas of responsibility for any PMM is on an ever-evolving continuum. However, I see a difference between a junior PMM vs a first PMM hire... in that the first PMM hire should NOT be junior. That's not a knock......Read More
1232 Views
Jack Wei
Sendbird Head of Marketing • January 26
My answer spans the top hard + soft skills: * Hard: Well-rounded across words and numbers. You often hear that PMMs have to be strong storytellers (framing, positioning, mesaging, writing), but the highest-performing and highest-potential PMMs I've worked with are also very analytical ......Read More
1159 Views
Jack Wei
Sendbird Head of Marketing • January 26
Maybe this is a better question for my team. For me, I think it's the opposite. KPIs are valuable for me as a PMM because, through all the noise and new requests/projects that I inevitably get in a specific period of time, I can pull my head out of the weeds and make sure I'm moving towards tha......Read More
1142 Views
Jack Wei
Sendbird Head of Marketing • January 26
I must ask back: in what context? Because PMM can flex its priorities and alignment towards Product vs. Sales vs. Customer Success (or even Marketing demand gen/comms, I go back do ensuring that whatever KPI is set supports a top 3 corporate objective that the C-Suite cares about. If you force......Read More
1113 Views
Jack Wei
Sendbird Head of Marketing • January 26
Internal newsletters, revenue org all-hands, relevant slack channels, and team-specific meetings. Of course, not every activity is shared through every channel. Depending on the "size" of the project or deliverable, we choose which channels to broadcast through. Thankfully we have a well-organ......Read More
1036 Views
Credentials & Highlights
Head of Marketing at Sendbird
Formerly SmartRecruiters, Mixpanel, Deloitte
Product Marketing AMA Contributor
Lives In San Francisco, CA
Knows About Establishing Product Marketing, Release Marketing, SMB Product Marketing, B2B Product......more