Jack Wei
Head of Product Marketing, Sendbird
About
General management skillset with focus on product and brand marketing | Ex-Founder | Marketing leader at venture backed start-ups
Content
Jack Wei
Sendbird Head of Product Marketing • January 26
I go back to ensuring that the team structure is aligned to business objectives and associated KPIs. My company does have aggressive sales, customer satisfaction, and product adoption metrics (spans across the board) so I like to structure the team accordingly. I'll use a buyer journey framew......Read More
1875 Views
Jack Wei
Sendbird Head of Product Marketing • January 26
There are dfinitely many directions to take. I'll try to distill down to two metrics across external & internal GTM KPIs: External * Leads, or Revenue within X days of launch * Activation/adoption within X days of launch Internal * Stakeholder satisfaction (survey) * GTM on time deliver......Read More
1259 Views
Jack Wei
Sendbird Head of Product Marketing • January 26
This ties back to business objectives (corporate level KPIs), and how your team / individual role & responsibility is structured against those objectives. You'll often see that, depending on the company stage and maturity, PMM will skew towards alignment with either Product OR Sales. But it's ......Read More
1050 Views
Jack Wei
Sendbird Head of Product Marketing • March 10
Welcome to the fun world of Enablement! And there are internal + external aspects of this. * External * Message x Value & benefits: What's in it for your users? Migration is a pain in the ass. Before you get to the logistics, you have to sell them on the why * Transition pla......Read More
1019 Views
Jack Wei
Sendbird Head of Product Marketing • January 26
My answer spans the top hard + soft skills: * Hard: Well-rounded across words and numbers. You often hear that PMMs have to be strong storytellers (framing, positioning, mesaging, writing), but the highest-performing and highest-potential PMMs I've worked with are also very analytical ......Read More
929 Views
Jack Wei
Sendbird Head of Product Marketing • January 26
Having consulted for PMM teams, and built/run one from scratch, it's safe to say the areas of responsibility for any PMM is on an ever-evolving continuum. However, I see a difference between a junior PMM vs a first PMM hire... in that the first PMM hire should NOT be junior. That's not a knock......Read More
896 Views
Jack Wei
Sendbird Head of Product Marketing • January 26
Ultimately, the change in win rate against that particular competitor before vs. after your CI project. There are sub goals and metrics to unpack here: * QoQ change in the competitor features & functions, and messaging * The pace at which your product team is able to ship against new inte......Read More
881 Views
Jack Wei
Sendbird Head of Product Marketing • January 26
Internal newsletters, revenue org all-hands, relevant slack channels, and team-specific meetings. Of course, not every activity is shared through every channel. Depending on the "size" of the project or deliverable, we choose which channels to broadcast through. Thankfully we have a well-organ......Read More
851 Views
Jack Wei
Sendbird Head of Product Marketing • March 10
I'll answer this in two parts. Part 1: You've likely arrived at launching a bunch of small features to begin with because the product vision and strategy is fuzzy. Or that the strategy is to build what customers request and your release cadence is fluid. You wouldn't have asked this question if P......Read More
822 Views
Jack Wei
Sendbird Head of Product Marketing • January 26
I must ask back: in what context? Because PMM can flex its priorities and alignment towards Product vs. Sales vs. Customer Success (or even Marketing demand gen/comms, I go back do ensuring that whatever KPI is set supports a top 3 corporate objective that the C-Suite cares about. If you force......Read More
807 Views
Credentials & Highlights
Head of Product Marketing at Sendbird
Formerly SmartRecruiters, Mixpanel, Deloitte
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, CA
Knows About Competitive Positioning, Go-To-Market Strategy, Self-Serve Product Marketing, Product......more