AMA: Sendbird Head of Marketing, Jack Wei on Product Marketing / Demand Gen Alignment

Not clear on this question... do you mean "describe" instead of "define"?The relationship between product marketing and demand gen is symbiotic. And at my organization th...

Messaging framework all the way. Designate a 'source of truth' messaging doc that everyone at the company (not just demand gen) refers to, and therefore writes/presents d...

Product Marketing over-indexes on the qualitative elements of marketing, while Demand Gen over-indexes on the quantitative side... when, to truly do marketing effectively...

Get the teams to recognize that they need each other to succeed. Sure, marketing has grown and become more specialized over the years where there are many teams within a ...

There is 1 foundational action PMMs must complete before touching ABM: Define a clear ICP (ideal customer profile). That ICP (which should comprise of target persona at c...

I've seen Content:Stand as its own teamRoll up under PMM, or Roll up under Demand Gen. But I've never seen either PMM or Demand gen report into Content. Which goes to say...

While Demand Gen is responsible for lead, MQL, and pipeline target attainment when it comes to evergreen marketing programs, Product Marketing gets join in on the fun and...