AMA: Sendbird Head of Product Marketing, Jack Wei on Platform and Solutions Product Marketing
January 10 @ 10:00AM PT
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Your platform sits within a hierarchy itself (e.g., working bottom-up, messaging at the feature/function level are subordinate to product, to platform, to suite, to solut...
634 Views
3 requests
Sales enablement programs have to be designed with a hierarchy in mind, just like how there's a messaging hierarchy. You lead with the hero and follow with the supporting...
707 Views
3 requests
How is your team making the transition from product marketing to solutions marketing?
Do PMMs share both product and solutions marketing responsibilities? Or do PMM now speak more to the users and solution marketers to the buyers?
The product marketing team at Sendbird officially transitioned from product to solutions marketing last quarter. I don't see PMMs take on both product and solutions marke...
662 Views
2 requests
When the customer nods in agreement with messaging, it's good. When they pull out a credit card or sign the contract, it's great. Ultimately, a product marketer IC, lea...
405 Views
2 requests
How can I start making a change in my organization to influence the roadmap based on consumer insights?
I am at a company where Product builds the roadmap without many insights from Marketing or research.
If your product team ignores product marketing, that can be fixed through better exec alignment, relationship building and proving out collaboration successes in smaller,...
469 Views
2 requests
Embrace repetition, and get influential stakeholders on board. I've been lucky to have worked in very collaborative, supportive cultures where any repositioning and messa...
467 Views
2 requests
Not very important. Nail the basics (at the product feature/function level)... make sure they map to the corporate and brand messaging. Once the business passes a certain...
371 Views
2 requests
Sendbird is an in-app conversations platform, where we help improve customer retention and conversion through chat, voice, video, and livestream APIs. Our team is structu...
1206 Views
3 requests
Which are the mandatory questions you should ask the company founders when you're empowered to create the Product Marketing function from zero?
I will face this challenge very son and my thoughts are:
- which are the company objectives?
- which are the marketing and product marketing specific objectives?
- the resources in place to achieve the objectives (human, financial, tools)
- where is the product on the lifecycle?
- top three priorities
- how are sales/marketing/product teams organised?
How are products currently released and who's involved? What does pricing/packaging optimize for and how was it developed? What's the company's ICP and why? Who's the ta...
1035 Views
2 requests