AMA: Sendbird Head of Product Marketing, Jack Wei on Product Launches

1. Always set a clear objective, then work backwards from there. Why is the relaunch happening? Either because the first attempts were deemed unsuccessful by some perform...

You can use internal and/or external benchmarks. How did prior launches perform at your company? Are you choosing the right metrics? Use that as the benchmark to outperf...

This depends if you're a B2C or B2B company. For B2C, you're likely embarking on a product-led growth strategy (if not already). And in this case you should be on the ho...

Whoever asked this question: I suspect at your company there is opportunity for a tighter partnership between product management + product marketing that goes beyond only...

Many ways to slice this one, but let's look at it inside-out via a launch perspective. A typical launch goal is to drive adoption. Adoption benchmarks will vary across B2...

Welcome to the fun world of Enablement! And there are internal + external aspects of this. External Message x Value & benefits: What's in it for your users? Migrati...

I'll answer this in two parts. Part 1: You've likely arrived at launching a bunch of small features to begin with because the product vision and strategy is fuzzy. Or tha...