AMA: Sendoso Former Sr. Director, PMM, Lauren Barraco on Developing Your Product Marketing Career
December 15 @ 10:00AM PT
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Start building the foundational materials - product positioning, the pitch deck, messaging guides, launch processes, etc. and get alignment on these early! It's critical ...
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How can I improve my interviewing skills for a product marketing role?
I had my first interview in a long time recently and fumbled my way through it. How can I get better for next time?
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First and foremost: practice, practice, practice. But at the end of the day, the key to product marketing is storytelling, right? You should think of your career in the...
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I would start by focusing your research internally - although the PMM team might not know what headcount they have yet, I can guarantee that they know where their gaps ar...
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If you're trying to make a pivot into product marketing, what advice do you have for highlighting transferrable skills and addressing gaps?
My most recent experience is doing partner marketing at Toast, which was on the same team as product marketing, doing partner product launches, running our partner program, doing sales enablement, and planning/executing campaigns. I have experience in content marketing at Tripadvisor (where I helped grow product adoption of a new product), and project management experience at the WiMAX Forum (where I empowered member companies like Hitachi, Siemens, GE, and more to bring WiMAX technologies to market as part of their product offerings).
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It sounds like you already have a lot of the relevant experiences to make your first jump into product marketing. We actually have someone on the product marketing team w...
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100% agree - there are so many areas that you get pulled into as a product marketer. If you think PMM is the path for you, I'd recommend you start with the age-old questi...
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What are potential career paths after Product Marketing?
I've spent ~4 years doing Product Marketing at different Fortune 100 companies and wanted to know what are potential career growth opportunities beyond PMM. Almost everybody I know stays in PMM and continues on into leadership or goes into Product. What else is out there?
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Oh my gosh - the possibilities are endless! The skills required for PMM are transferrable in so many ways. Like you mentioned, there's the product route that you can buil...
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What would you say are the top 3 - 5 areas a Product Marketing Manager should always be focused on that can make the biggest impact at a growing start-up?
Product Marketing can end up being a catch-all in terms of responsibilities.
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I'll start by saying that there are two major variables on this one: 1) what the organization needs - this can be very different depending on size of the company, stage o...
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