100% agree - there are so many areas that you get pulled into as a product marketer. If you think PMM is the path for you, I'd recommend you start with the age-old question... What are YOU passionate about? What gets you up in the morning and drives you? Focus on that first. Like you said, PMM is...more

First and foremost: practice, practice, practice.  But at the end of the day, the key to product marketing is storytelling, right? You should think of your career in the same way. Run through your resume and build a storyboard to help you articulate why you made each move and what you were try...more

Oh I love this question! For me, my background is in both PMM and PM... and I believe that my future will be too. As you continue in your product career, you'll find that every organization has their own "classification" of these two roles and that a lot of the responsibilities really blend acros...more

I think it's important to start with your business goals... In general, the goal of a freemium model is to grow your user base and then engage those users to upgrade to a paid version of your product. But before you even get started down that road, you need to have clear understanding of the valu...more