Lauren Barraco
VP, Marketing, Inscribe
Content
Lauren Barraco
Inscribe VP, Marketing • December 14
First and foremost: practice, practice, practice. But at the end of the day, the key to product marketing is storytelling, right? You should think of your career in the same way. Run through your resume and build a storyboard to help you articulate why you made each move and what you were try......Read More
1311 Views
Lauren Barraco
Inscribe VP, Marketing • December 14
Oh my gosh - the possibilities are endless! The skills required for PMM are transferrable in so many ways. Like you mentioned, there's the product route that you can build on and either lead a PM or PMM team (or both!). The other obvious one is in the CMO direction - for this, you'd definitely ne......Read More
1186 Views
Lauren Barraco
Inscribe VP, Marketing • December 15
Start building the foundational materials - product positioning, the pitch deck, messaging guides, launch processes, etc. and get alignment on these early! It's critical to get these pieces done first so that you can scale effectively. As a team of 1, you are going to need to rely on the other pe......Read More
1181 Views
Lauren Barraco
Inscribe VP, Marketing • December 14
I'll start by saying that there are two major variables on this one: 1) what the organization needs - this can be very different depending on size of the company, stage of growth, etc. and 2) the reporting structure of the PMM team - do you report to the CTO or CPO? Or do you report to the CMO? D......Read More
1045 Views
Lauren Barraco
Inscribe VP, Marketing • December 14
It sounds like you already have a lot of the relevant experiences to make your first jump into product marketing. We actually have someone on the product marketing team who started in the same way - partner marketing. She leveraged her experience on the partner side to build on product marketing.......Read More
913 Views
Lauren Barraco
Inscribe VP, Marketing • December 14
100% agree - there are so many areas that you get pulled into as a product marketer. If you think PMM is the path for you, I'd recommend you start with the age-old question... What are YOU passionate about? What gets you up in the morning and drives you? Focus on that first. Like you said, PMM is......Read More
793 Views
Lauren Barraco
Inscribe VP, Marketing • November 19
We actually just implemented Klue for competitive intel. It basically gives you a single source for all competitive intel and then allows you to build real-time battlecards based on that data. The product marketing team has been really happy with it so far.. and more importantly, our go-to-market......Read More
685 Views
Lauren Barraco
Inscribe VP, Marketing • December 14
I would start by focusing your research internally - although the PMM team might not know what headcount they have yet, I can guarantee that they know where their gaps are / what areas they're struggling to keep up... How's their partner go-to-market strategy? Do they feel they have strong joint ......Read More
637 Views
Lauren Barraco
Inscribe VP, Marketing • November 17
Oh I love this question! For me, my background is in both PMM and PM... and I believe that my future will be too. As you continue in your product career, you'll find that every organization has their own "classification" of these two roles and that a lot of the responsibilities really blend acros......Read More
413 Views
Lauren Barraco
Inscribe VP, Marketing • November 17
I think it's important to start with your business goals... In general, the goal of a freemium model is to grow your user base and then engage those users to upgrade to a paid version of your product. But before you even get started down that road, you need to have clear understanding of the valu......Read More
395 Views
Credentials & Highlights
VP, Marketing at Inscribe
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, CA
Knows About Category Creation, Product Marketing Career Path, Pricing and Packaging, Vertical Pro......more