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Lauren Barraco

Sr. Director, Product Marketing, Sendoso
Lauren Barraco
Sr. Director, Product Marketing, Sendoso

Podcast: The Path to PMM with Lauren Barraco, Sr. Director of Product Marketing at Sendoso

The Path to PMM with Lauren Barraco, Sr. Director of Product Marketing at Sendoso
The Path to PMM with Lauren Barraco, Sr. Director of Product Marketing at Sendoso
The Path to PMM with Lauren Barraco, Sr. Director of Product Marketing at Sendoso
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Added October 27, 2020Published in AMA's

AMA: Sendoso Sr. Director, PMM, Lauren Barraco on Developing Your Product Marketing Career

Sendoso Sr. Director, PMM, Lauren Barraco

on Developing Your Product Marketing Career

Sr. Director, Product Marketing
Sendoso
Sr. Director, Product Marketing at Sendoso
100% agree - there are so many areas that you get pulled into as a product marketer. If you think PMM is the path for you, I'd recommend you start with the age-old question... What are YOU passionate about? What gets you up in the morning and drives you? Focus on that first. Like you said, PMM is...more
Sr. Director, Product Marketing at Sendoso
First and foremost: practice, practice, practice.  But at the end of the day, the key to product marketing is storytelling, right? You should think of your career in the same way. Run through your resume and build a storyboard to help you articulate why you made each move and what you were try...more
Added November 17, 2020

Sharebird Answers: Lauren Barraco, Sr. Director, Product Marketing, Sendoso

Sharebird Answers:

Sr. Director, Product Marketing
Sendoso
Sr. Director, Product Marketing at Sendoso
Oh I love this question! For me, my background is in both PMM and PM... and I believe that my future will be too. As you continue in your product career, you'll find that every organization has their own "classification" of these two roles and that a lot of the responsibilities really blend acros...more
Sr. Director, Product Marketing at Sendoso
I think it's important to start with your business goals... In general, the goal of a freemium model is to grow your user base and then engage those users to upgrade to a paid version of your product. But before you even get started down that road, you need to have clear understanding of the valu...more
Added November 19, 2020Published in Getting to Market's

Podcast: Episode #7: Lauren Barraco, Sr. Director of Product Marketing at Sendoso

Episode #7: Lauren Barraco, Sr. Director of Product Marketing at Sendoso
Episode #7: Lauren Barraco, Sr. Director of Product Marketing at Sendoso
Episode #7: Lauren Barraco, Sr. Director of Product Marketing at Sendoso
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