Lauren Barraco

First and foremost: practice, practice, practice. But at the end of the day, the key to product marketing is storytelling, right? You should think of your career in the...

Oh my gosh - the possibilities are endless! The skills required for PMM are transferrable in so many ways. Like you mentioned, there's the product route that you can buil...

Start building the foundational materials - product positioning, the pitch deck, messaging guides, launch processes, etc. and get alignment on these early! It's critical ...

I'll start by saying that there are two major variables on this one: 1) what the organization needs - this can be very different depending on size of the company, stage o...

It sounds like you already have a lot of the relevant experiences to make your first jump into product marketing. We actually have someone on the product marketing team w...

I would start by focusing your research internally - although the PMM team might not know what headcount they have yet, I can guarantee that they know where their gaps ar...

100% agree - there are so many areas that you get pulled into as a product marketer. If you think PMM is the path for you, I'd recommend you start with the age-old questi...

We actually just implemented Klue for competitive intel. It basically gives you a single source for all competitive intel and then allows you to build real-time battlecar...

Oh I love this question! For me, my background is in both PMM and PM... and I believe that my future will be too. As you continue in your product career, you'll find that...

This is a great question. I have a few rules that we try to live by for our comms: Make it short, sweet, and to the point! You shouldn't expect your sales team to read...