AMA: ServiceNow Director of Product Marketing, Don Fuss on Market Research
March 4 @ 9:00AM PT
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š Don Fuss
Hi all, I'm Don Fuss, Director of Product Marketing @ ServiceNow:
ā¢ š Based in: Metro New York area
ā¢ š§ Top of mind: How AI is changing how marketers work
ā¢ š¬ Ask me about: How I started my career
ā¢ š¦ Fun fact: I am an official weather observer site
ā¢ š Based in: Metro New York area
ā¢ š§ Top of mind: How AI is changing how marketers work
ā¢ š¬ Ask me about: How I started my career
ā¢ š¦ Fun fact: I am an official weather observer site
ServiceNow Director of Product Marketing ā¢ 1y
Alignment with product teams is essential to ensuring capabilities and features and positioned correctly. We leverage for following sources to derive potential names for ...
2787 Views
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ServiceNow Director of Product Marketing ā¢ 1y
We incorporate our commissioned research into many of our product marketing decks, including first call decks, sales enablement decks, and go to market presentations. Com...
1120 Views
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ServiceNow Director of Product Marketing ā¢ 1y
Primary research can be executed through formal interviews with customers and sales teams. Additionally, tapping into any existing analyst research (particularly for Forr...
539 Views
1 request
ServiceNow Director of Product Marketing ā¢ 1y
Focus groups and customer interviews are the optimal tools for voice of the customer research. We do leverage Qualtrics for specific survey feedback. It is critical to ve...
608 Views
1 request