👋 Don Fuss
Hi all, I'm Don Fuss, Director of Product Marketing @ ServiceNow:
• 👋 Based in: Metro New York area
• 🧠 Top of mind: How AI is changing how marketers work
• 💬 Ask me about: How I started my career
• 🍦 Fun fact: I am an official weather observer site
• 👋 Based in: Metro New York area
• 🧠 Top of mind: How AI is changing how marketers work
• 💬 Ask me about: How I started my career
• 🍦 Fun fact: I am an official weather observer site
Content
ServiceNow Director of Product Marketing • 1y
Outside of pipeline or revenue we leverage the following metrics:Product awareness: surveys, brand score, website trafficProduct adoption: percentage of users of use the ...
11374 Views
ServiceNow Director of Product Marketing • 3y
Messaging is the way you describe and present your product or service to the market. It will describe the customer or market challenge, your solution or product capabilit...
6270 Views
ServiceNow Director of Product Marketing • 3y
There are plenty of resources to leverage to hone your messaging skills. LinkedIn Learning and Udemy have value proposition courses that provide overviews of how to build...
3478 Views
ServiceNow Director of Product Marketing • 1y
Alignment with product teams is essential to ensuring capabilities and features and positioned correctly. We leverage for following sources to derive potential names for ...
2791 Views
ServiceNow Director of Product Marketing • 1y
Churn is a critical measurement for my area of the business, which includes services: The best KPIs for churn:Churn rate: direct measurement of churnCustomer Engagement S...
2577 Views
ServiceNow Director of Product Marketing • 3mo
While software companies do house a preponderance of product marketers, the core capabilities and responsibilities of product marketing can be utilized across a variety o...
1748 Views
ServiceNow Director of Product Marketing • 8mo
1:1 Interviews Moderated by Subject Matter ExpertsOnline Discussion BoardsA/B TestingCustomer surveys and Focus Groups
1536 Views
ServiceNow Director of Product Marketing • 8mo
Even if you're not a primary stakeholder, you can still influence GTM outcomes by focusing on these high-impact areas: Craft compelling narratives that resonate with tar...
1267 Views
ServiceNow Director of Product Marketing • 1y
We incorporate our commissioned research into many of our product marketing decks, including first call decks, sales enablement decks, and go to market presentations. Com...
1122 Views
ServiceNow Director of Product Marketing • 3y
Messaging can best tested in numerous ways. Customers are a great source of feedback for messaging. Leverage key accounts or your Product Advisory Board to gather input. ...
1092 Views
Credentials & Highlights
Director of Product Marketing at ServiceNow
Top Product Marketing Mentor List
Knows About Analyst Relationships, Market Research, Messaging, Messaging Strategy, Message Testin...more