AMA: ServiceNow Director of Product Marketing, Don Fuss on Competitive Messaging
April 20 @ 10:00AM PT
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š Don Fuss
Hi all, I'm Don Fuss, Director of Product Marketing @ ServiceNow:
ā¢ š Based in: Metro New York area
ā¢ š§ Top of mind: How AI is changing how marketers work
ā¢ š¬ Ask me about: How I started my career
ā¢ š¦ Fun fact: I am an official weather observer site
ā¢ š Based in: Metro New York area
ā¢ š§ Top of mind: How AI is changing how marketers work
ā¢ š¬ Ask me about: How I started my career
ā¢ š¦ Fun fact: I am an official weather observer site
ServiceNow Director of Product Marketing ā¢ 3y
B2C messaging usually taps into the personal components and can be more emotion driven. Benefits and value propositions are focused on outputs such as personal satisfacti...
575 Views
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ServiceNow Director of Product Marketing ā¢ 3y
Messaging is the way you describe and present your product or service to the market. It will describe the customer or market challenge, your solution or product capabilit...
6146 Views
2 requests
ServiceNow Director of Product Marketing ā¢ 3y
Messaging can best tested in numerous ways. Customers are a great source of feedback for messaging. Leverage key accounts or your Product Advisory Board to gather input. ...
1089 Views
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ServiceNow Director of Product Marketing ā¢ 3y
There are plenty of resources to leverage to hone your messaging skills. LinkedIn Learning and Udemy have value proposition courses that provide overviews of how to build...
3461 Views
1 request