AMA: ServiceNow Director, Platform and AI Product Marketing, Sharadhi (Gadagkar) Patel on Storytelling

For a high-level strategic initiative like Storytelling or Narrative development, I've found that creating a consistent touchpoint with a small cross functional team is f...

Even with a highly technical product and audience, I've found that it's important to remember that attention spans are limited and that budget holders don't always need o...

The way I would approach this changes based on the size of the company where I'm working. When I've been at larger companies like Salesforce or ServiceNow, this is done i...

Here are a few frameworks I've either used or seen to help tell a compelling company and product story: The HERO's Journey: this framework positions the customer as th...

In an increasingly competitive and crowded market, there's naturally going to be high overlap of product offerings between companies. Here are a couple ways to standout: ...