Content
ServiceNow Senior Director, Platform and AI Product Marketing • 4y
One of the best pieces of advice I got was to take the necessary time I needed to be a "sponge" and let things soak in, before going straight into "solve-mode". Of course...
39079 Views
ServiceNow Senior Director, Platform and AI Product Marketing • 4y
This is a great question, and one that I ask most of the candidates I interview at some point in the process. The kinds of materials I like to see are dependent on the jo...
15974 Views
ServiceNow Senior Director, Platform and AI Product Marketing • 11mo
I made a similar jump and learned that what matters most is not whether you’ve done enterprise before, but whether you can think strategically, influence cross-functional...
7755 Views
ServiceNow Senior Director, Platform and AI Product Marketing • 4y
An A+ product launch example to me includes the following characteristics or elements: What stage of the product launch the candidate was involved in. 1. Clear delineati...
6692 Views
ServiceNow Senior Director, Platform and AI Product Marketing • 4y
As mentioned before, product marketing is one of the most cross-functional roles of any in most companies. And as such, you’ll be getting requests for projects and delive...
6515 Views
ServiceNow Senior Director, Platform and AI Product Marketing • 11mo
This is a great question, and I've seen so many projects get stalled because of "too many cooks in the kitchen". I've found the key is to listen broadly, but decide decis...
1936 Views
ServiceNow Senior Director, Platform and AI Product Marketing • 4y
One of my favorite parts of being a Product Marketer is that a lot of the work that we do is highly visible and can affect completely different parts of the organization....
1860 Views
ServiceNow Senior Director, Platform and AI Product Marketing • 11mo
The nature of enterprise deals is that each one will be a little different, that’s the biggest shift when selling upstream. You’re navigating complex buying groups, custo...
1789 Views
ServiceNow Senior Director, Platform and AI Product Marketing • 11mo
This is a muscle you will continue to flex, anytime you start a new role or at a new company. Soft skills go a long way here. When you're new, your best strategy is to l...
1649 Views
ServiceNow Senior Director, Platform and AI Product Marketing • 4y
Absolutely! While there are probably several key metrics to what makes a successful Product Marketing team, there are so many different paths to getting there based on a ...
1592 Views
Credentials & Highlights
Senior Director, Platform and AI Product Marketing at ServiceNow
Product Marketing AMA Contributor
Lives In San Francisco, CA
Knows About Enterprise Product Marketing, Consumer Product Marketing, Establishing Product Market...more