Sharadhi (Gadagkar) Patel
Director, Product and Solutions Marketing, Hopin
Content
Video: PMM Interviews with Hopin's Head of Product Marketing, Sharadhi Patel
Director, Product and Solutions Marketing, Hopin
There’s probably a thousand different combinations of answers to this question,
depending on who you ask. I’ve seen incredibly successful PMMs come from all
sorts of backgrounds - everything from engineering, to education, to real-estate
backgrounds, and everything in between. However, I think th...more
Director, Product and Solutions Marketing, Hopin
One of my favorite parts of being a Product Marketer is that a lot of the work
that we do is highly visible and can affect completely different parts of the
organization. For example: buyer personas of course help sales sell your
product, but they also help your engineering team figure out who th...more
Director, Product and Solutions Marketing, Hopin
Absolutely! While there are probably several key metrics to what makes a
successful Product Marketing team, there are so many different paths to getting
there based on a number of factors that are oftentimes not in our control. This,
combined with the fact that Product Marketing is still very muc...more
Director, Product and Solutions Marketing, Hopin
An A+ product launch example to me includes the following characteristics or
elements:
What stage of the product launch the candidate was involved in.
1. Clear delineation between the PMM and PM’s responsibilities for the product
launch and where there was overlap.
2. Examples of cross functio...more
Director, Product and Solutions Marketing, Hopin
This is a great question, and one that I ask most of the candidates I interview
at some point in the process. The kinds of materials I like to see are dependent
on the job they’re being hired for, but generally speaking pitch decks, sales
one-pagers, competitive battlecards, messaging docs, launc...more
Director, Product and Solutions Marketing, Hopin
Product Marketing has so many different specialties that it’s almost impossible
to be a master of all of them. My advice is to pick a product marketing swimlane
and develop a strategy or project that you can completely own and run with. This
way, you become the go-to person at the company for mes...more
Director, Product and Solutions Marketing, Hopin
As mentioned before, product marketing is one of the most cross-functional roles
of any in most companies. And as such, you’ll be getting requests for projects
and deliverables from every angle. The first thing I try to understand is: what
responsibilities fall under me vs. another team (ie: is t...more
Director, Product and Solutions Marketing, Hopin
One of the best pieces of advice I got before joining Hopin, was to take the
necessary time I needed to be a "sponge" and let things soak in, before going
straight into "solve-mode". Of course, that's easier said than done :)
When joining any startup as the first product marketer, you'll be g...more
Credentials & Highlights
Director, Product and Solutions Marketing at Hopin
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, CA