Content
ServiceNow Senior Director, Platform and AI Product Marketing • 5y
One of the best pieces of advice I got was to take the necessary time I needed to be a "sponge" and let things soak in, before going straight into "solve-mode". Of course...
39097 Views
ServiceNow Senior Director, Platform and AI Product Marketing • 5y
This is a great question, and one that I ask most of the candidates I interview at some point in the process. The kinds of materials I like to see are dependent on the jo...
15988 Views
ServiceNow Senior Director, Platform and AI Product Marketing • 1y
I made a similar jump and learned that what matters most is not whether you’ve done enterprise before, but whether you can think strategically, influence cross-functional...
7763 Views
ServiceNow Senior Director, Platform and AI Product Marketing • 5y
An A+ product launch example to me includes the following characteristics or elements: What stage of the product launch the candidate was involved in. 1. Clear delineati...
6698 Views
ServiceNow Senior Director, Platform and AI Product Marketing • 5y
As mentioned before, product marketing is one of the most cross-functional roles of any in most companies. And as such, you’ll be getting requests for projects and delive...
6521 Views
ServiceNow Senior Director, Platform and AI Product Marketing • 1y
This is a great question, and I've seen so many projects get stalled because of "too many cooks in the kitchen". I've found the key is to listen broadly, but decide decis...
1939 Views
ServiceNow Senior Director, Platform and AI Product Marketing • 5y
One of my favorite parts of being a Product Marketer is that a lot of the work that we do is highly visible and can affect completely different parts of the organization....
1861 Views
ServiceNow Senior Director, Platform and AI Product Marketing • 1y
The nature of enterprise deals is that each one will be a little different, that’s the biggest shift when selling upstream. You’re navigating complex buying groups, custo...
1790 Views
ServiceNow Senior Director, Platform and AI Product Marketing • 1y
This is a muscle you will continue to flex, anytime you start a new role or at a new company. Soft skills go a long way here. When you're new, your best strategy is to l...
1653 Views
ServiceNow Senior Director, Platform and AI Product Marketing • 5y
Absolutely! While there are probably several key metrics to what makes a successful Product Marketing team, there are so many different paths to getting there based on a ...
1594 Views
Credentials & Highlights
Senior Director, Platform and AI Product Marketing at ServiceNow
Product Marketing AMA Contributor
Lives In San Francisco, CA
Knows About Enterprise Product Marketing, Consumer Product Marketing, Establishing Product Market...more