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Sharadhi (Gadagkar) Patel

Sharadhi (Gadagkar) Patel

Director, Product Marketing, Handshake

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Sharadhi (Gadagkar) Patel
Sharadhi (Gadagkar) Patel
Handshake Director, Product MarketingJune 1
One of the best pieces of advice I got was to take the necessary time I needed to be a "sponge" and let things soak in, before going straight into "solve-mode". Of course, that's easier said than done :)  When joining any startup as the first product marketer, you'll be getting requests from e...Read More
32169 Views
Sharadhi (Gadagkar) Patel
Sharadhi (Gadagkar) Patel
Handshake Director, Product MarketingJune 1
This is a great question, and one that I ask most of the candidates I interview at some point in the process. The kinds of materials I like to see are dependent on the job they’re being hired for, but generally speaking pitch decks, sales one-pagers, competitive battlecards, messaging docs, launc...Read More
12389 Views
Sharadhi (Gadagkar) Patel
Sharadhi (Gadagkar) Patel
Handshake Director, Product MarketingJune 1
An A+ product launch example to me includes the following characteristics or elements: What stage of the product launch the candidate was involved in.  1. Clear delineation between the PMM and PM’s responsibilities for the product launch and where there was overlap. 2. Examples of cross functio...Read More
5778 Views
Sharadhi (Gadagkar) Patel
Sharadhi (Gadagkar) Patel
Handshake Director, Product MarketingJune 1
As mentioned before, product marketing is one of the most cross-functional roles of any in most companies. And as such, you’ll be getting requests for projects and deliverables from every angle. The first thing I try to understand is: what responsibilities fall under me vs. another team (ie: is t...Read More
5289 Views
Sharadhi (Gadagkar) Patel
Sharadhi (Gadagkar) Patel
Handshake Director, Product MarketingJune 1
One of my favorite parts of being a Product Marketer is that a lot of the work that we do is highly visible and can affect completely different parts of the organization. For example: buyer personas of course help sales sell your product, but they also help your engineering team figure out who th...Read More
1742 Views
Sharadhi (Gadagkar) Patel
Sharadhi (Gadagkar) Patel
Handshake Director, Product MarketingJune 1
Absolutely! While there are probably several key metrics to what makes a successful Product Marketing team, there are so many different paths to getting there based on a number of factors that are oftentimes not in our control. This, combined with the fact that Product Marketing is still very muc...Read More
1155 Views
Sharadhi (Gadagkar) Patel
Sharadhi (Gadagkar) Patel
Handshake Director, Product MarketingJune 1
There’s probably a thousand different combinations of answers to this question, depending on who you ask. I’ve seen incredibly successful PMMs come from all sorts of backgrounds - everything from engineering, to education, to real-estate backgrounds, and everything in between. However, I think th...Read More
1092 Views
Sharadhi (Gadagkar) Patel
Sharadhi (Gadagkar) Patel
Handshake Director, Product MarketingJune 1
Product Marketing has so many different specialties that it’s almost impossible to be a master of all of them. My advice is to pick a product marketing swimlane and develop a strategy or project that you can completely own and run with. This way, you become the go-to person at the company for mes...Read More
801 Views
Sharadhi (Gadagkar) Patel
Video: PMM Interviews with Hopin's Head of Product Marketing, Sharadhi Patel
“How you do anything is how you do everything.” As Sharadhi spearheads hiring for her PMM team at Hopin, this has been the guiding principle in her evaluation of candidates. Whether it’s how you communicate with stakeholders, design your sales deck, or deliver a story, the true indication of your...more
Credentials & Highlights
Director, Product Marketing at Handshake
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, CA
Knows About Product Marketing Soft and Hard Skills, SMB Product Marketing, Establishing Product M...more