AMA: ServiceNow Global Partner Marketing Director, Andy Yen on Go-To-Market Strategy

The approach depends on the company's growth model. In product-led growth organizations, success comes from showcasing the product in unique and differentiated ways that ...

If you're not comfortable with navigating through change, you shouldn't be implementing a "GTM" strategy. By definition "GTM" is go-to-market, and the market is always ch...

In today's world of partner marketing and AI, it's rare to have the luxury to reflect back on how a single GTM strategy is performing (engagement at target accounts, pipe...

The biggest shift I've made in my approach to "GTM strategy" approach over the last three years, has been learning how to say "no" to the things that don't feel right, an...

Generating buy-in, whether you call it alignment, influence, or trust is the most important skill you can build and master as a marketer. It's not a skill you master on a...

To truly stand out, you have to have conviction that you're the best at what you do. That confidence isn't a given (for most people), it's earned over time by consistentl...