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Shar Patel

AMA: ServiceNow Senior Director, Platform and AI Product Marketing, Shar Patel on Enterprise Product Marketing

June 30 @ 10:00AM PT

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We will email you Shar's answers to these questions after the event in case you can't make it.

  1. What does your product marketing team do differently when executing on an account based marketing strategy compared to traditional marketing?

  2. What are the key traits you look for in hiring enterprise PMMs?

  3. Where can PMM provide the most lift in the enterprise sales motion?

  4. How do you think about the differences between "enterprise" product marketing and SMB or mid-market?

  5. You've spent a lot of time in the world of data and analytics. What's the advantage you see as a PMM leader by specializing in an industry or technology?

  6. How do you balance global messaging with localization needs in enterprise product marketing?

  7. What approaches have you found successful for upselling and cross-selling enterprise products to existing customers?

  8. How do you effectively communicate ROI and TCO for enterprise products to potential customers?

  9. How do you localize enterprise messaging for global regions while maintaining a coherent master narrative?

  10. How do you evolve enterprise PMM at a platform company when the product portfolio keeps expanding and each team wants their own narrative?

  11. What are the biggest mistakes companies make when trying to move upmarket into Enterprise?

  12. How do you think about GTM strategy for AI products when the buying committee includes both technical evaluators and business executives with very different success criteria?