AMA: Shopify Director of Product Marketing, Marisa Currie-Rose on Go-To-Market Strategy
October 12 @ 10:00AM PT
View AMA Answers
Shopify Director of Product Marketing • 2y
Before we start working on a Go-To-Market strategy, we work with cross-functional teams to align on the value props and priority level of the launch. For example, a P0 la...
4013 Views
2 requests
What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?
I usually come across an interview round wherein I am handed the task of preparing a mock GTM plan for a product. I find it pretty vague as expectations vary widely and I am usually confused about what all to include and how to represent. Is there any example?
Shopify Director of Product Marketing • 2y
I think about Go-To-Market plans being comprised of the following work:Understanding the product and its value propositionGather feedback from current and potential custo...
12511 Views
1 request
Shopify Director of Product Marketing • 2y
The most important thing you can do before you prepare your Go-To-Market materials is to rate your launch as a P0, P1, or P2. Not all launches are created equal, and the ...
1736 Views
2 requests
Shopify Director of Product Marketing • 2y
Core documents will vary at each company, but I think there are some common ones to consider: Market research/Competitive analysis: Helps you understand your total addres...
5009 Views
2 requests
Shopify Director of Product Marketing • 2y
In order to identify ideal customer profiles as part of your GTM strategy you should do the following in the early stages of the GTM planning:Conduct market research. You...
3129 Views
2 requests