Marisa Currie-Rose

Growth Product Marketing focuses on driving feature adoption, activation and retention while Product Marketing is focused on the initial product launch and go-to-market m...

I think about Go-To-Market plans being comprised of the following work:Understanding the product and its value propositionGather feedback from current and potential custo...

Some of the things I think about for boosting product adoption include: In-product notifications and promotions, starting first with onboarding and milestone-related cam...

Core documents will vary at each company, but I think there are some common ones to consider: Market research/Competitive analysis: Helps you understand your total addres...

Growth marketing focuses on acquiring and retaining customers to drive business growth. Product marketing focuses on understanding the market, positioning the product and...

Before we start working on a Go-To-Market strategy, we work with cross-functional teams to align on the value props and priority level of the launch. For example, a P0 la...

When working on a product, the goal is that we are focusing on a problem that our merchants want us to solve. If we are doing that, there is already a natural interest in...

In order to identify ideal customer profiles as part of your GTM strategy you should do the following in the early stages of the GTM planning:Conduct market research. You...

Both Product Marketing and Growth Product Marketing should focus on quantitative impact. Both roles should focus on and track revenue, customer acquisition, and retentio...

Product Marketing teams need Growth Product Marketing Managers. This close relationship is especially important when the initial product launch and go-to-market moment is...