AMA: Shopify Director of Product Marketing, Marisa Currie-Rose on Growth Product Marketing

When working on a product, the goal is that we are focusing on a problem that our merchants want us to solve. If we are doing that, there is already a natural interest in...

Some of the things I think about for boosting product adoption include: In-product notifications and promotions, starting first with onboarding and milestone-related cam...

Product Marketing teams need Growth Product Marketing Managers. This close relationship is especially important when the initial product launch and go-to-market moment is...

Both Product Marketing and Growth Product Marketing should focus on quantitative impact. Both roles should focus on and track revenue, customer acquisition, and retentio...

Growth Product Marketing focuses on driving feature adoption, activation and retention while Product Marketing is focused on the initial product launch and go-to-market m...