AMA: Shopify Director of Product Marketing, Marisa Currie-Rose on Growth Product Marketing
May 29 @ 10:00AM PT
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Included Templates
Shopify Product Engagement Template
Shopify Director of Product Marketing • 2y
As a product marketer, there are several tactics you can use to impact the product roadmap:Market research: Get to know your customers, their needs, wants and pain points...
2288 Views
3 requests
How do you manage launches when the product team has a difficult time sticking to timelines?
This makes launches pretty difficult to manage without creating large lapses in communication.
Shopify Director of Product Marketing • 2y
Managing product launches when the product team struggles to stick to timelines can be challenging but it is a common thing to navigate through. Here are some things I do...
2829 Views
2 requests
Shopify Director of Product Marketing • 2y
I have moved between growth marketing and product marketing throughout my career. Here are two skills gained in growth marketing that I think are also important in produc...
2135 Views
2 requests
Shopify Director of Product Marketing • 2y
Growth marketing focuses on acquiring and retaining customers to drive business growth. Product marketing focuses on understanding the market, positioning the product and...
4207 Views
2 requests