Marisa Currie-Rose

AMA: Shopify Director of Product Marketing, Marisa Currie-Rose on Growth Product Marketing

May 29 @ 10:00AM PST
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Shopify Director of Product Marketing, Marisa Currie-Rose on Growth Product Marketing
Top Questions
Marisa Currie-Rose
Marisa Currie-Rose
Shopify Director of Product MarketingMay 30
As a product marketer, there are several tactics you can use to impact the product roadmap: 1. Market research: Get to know your customers, their needs, wants and pain points and you’ll have a strong understanding of what features really matter. 2. Competitive analysis: Dig into what ...Read More
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How do you manage launches when the product team has a difficult time sticking to timelines?
This makes launches pretty difficult to manage without creating large lapses in communication.
Marisa Currie-Rose
Marisa Currie-Rose
Shopify Director of Product MarketingMay 30
Managing product launches when the product team struggles to stick to timelines can be challenging but it is a common thing to navigate through. Here are some things I do to make sure everyone's on the same page: 1. Chat with the product team early on: Figure out their timeline and make sure ...Read More
773 Views
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Marisa Currie-Rose
Marisa Currie-Rose
Shopify Director of Product MarketingMay 30
I have moved between growth marketing and product marketing throughout my career. Here are two skills gained in growth marketing that I think are also important in product marketing: 1. User centric POV: Growth marketers have a deep understanding of user needs, pain points and motivations. ...Read More
730 Views
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Marisa Currie-Rose
Marisa Currie-Rose
Shopify Director of Product MarketingMay 30
Growth marketing focuses on acquiring and retaining customers to drive business growth. Product marketing focuses on understanding the market, positioning the product and communicating its value to customers. With these definitions in mind, growth marketing is responsible for acquiring new custom...Read More
757 Views
2 requests