AMA: Shopify Head of Retail Product Marketing, Courtney Craig on Developing Your Product Marketing Career

First, I was patient! I actually got hired as a leader, then for a short timeframe my team was flattened. I didn't enjoy being an individual contributor as much, but I us...

To become a PMM manager, I would:- Demonstrate that you can lead people, even if you aren't a manager. That means leading by influence and leading strategy. Come up with ...

I've had to coach weak writers, and I will say it's very challenging. If you are set on PMM, then to improve your writing, messaging, and positioning skills I would:- Tak...

Product Positioning - This is the most important skill you can possess/understand as a PMM. It drives everything else, and nothing else works when this is wrong. Messagi...

If you want to be an exec, you need to understand other areas of marketing (even as a Product Marketing exec). Period! But, you have choices in how you do that, and it do...

I think Product Marketing will shift beyond product launches and research to a craft that focuses on business and product growth strategy. Meaning, PMM will take more own...

At about 7-9 years into my career when I was mid-level, I knew I was at a crossroads and it was an important time to assess what I wanted to do next. I made a strategic d...