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AMA: Shopify Head of Retail Product Marketing, Courtney Craig on Developing Your Product Marketing Career

January 23 @ 10:00AM PST

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We will email you Courtney's answers to these questions after the event in case you can't make it.

How did you move into your current management role?

For someone working in product marketing, what would you deem most valuable in terms of upskilling to reach the manager level?

What is the best platform to showcase your work portfolio if you do not have a webpage?

What are notable certifications/courses that could help in advancing a career in PMM?

If you're a weak writer how do you overcome this? Especially since messaging and positioning is crucial in PMM?

What mistakes, failures, or challenges in your career ended up teaching you the most?

How do you build product marketing emerging talent in your team and make sure you grow your skills?

What are the top three skills you would focus on for development as a PMM?

What are your thoughts on specializing as a PMM leader versus branching out to other types of Marketing to set yourself up for exec positions in the furure?

How to over domain hiring bias while looking for growth roles?

I feel like Product marketing is in a similar place where Product Management was 15-20 years ago. With that said, how do you see Product Marketing growing over the next 5 years?

What KPIs do you track for your team, and how do you measure and communicate expectations and results?

When you were mid-level in your PMM career (~10 years of experience), how did you think about your career development? What goals did you have at that time?