Courtney Craig

I think Product Marketing will shift beyond product launches and research to a craft that focuses on business and product growth strategy. Meaning, PMM will take more own...

At about 7-9 years into my career when I was mid-level, I knew I was at a crossroads and it was an important time to assess what I wanted to do next. I made a strategic d...

First of all, if it's really dull and doesn't add value - don't market it! It's ok to not market every single feature launch. Develop a tiering system or criteria for whe...

This is always a tough one, depending on how PMM has been historically viewed within the organization, and how experienced the Product team is at working with PMMs. Many ...

Product one sheets/handouts/leave behinds, strategy/copy for sales outreach email campaigns, internal one-sheets for sales calls/scripts, a demo video, buyer's guide, cas...

Tell them you want to sit in in order to prepare better sales enablement materials for them for future calls, including objection handling documents, pitch decks, feature...

Two things:Always be getting inspiration from other brands... I have a coworker who likes to look to brands like McDonalds and Nike, and it always inspires new ideas.Take...

Intercom - I love their product! You can create announcements on the bottom right of your UI, or as large nearly full screen overlays... but it's not intrusive and looks ...

If you want to be an exec, you need to understand other areas of marketing (even as a Product Marketing exec). Period! But, you have choices in how you do that, and it do...

Product Positioning - This is the most important skill you can possess/understand as a PMM. It drives everything else, and nothing else works when this is wrong. Messagi...