AMA: Shopify Senior Product Marketing Lead, Robin Fontaine on Market Research

This depends on the magnitude of the launch, the goal of the research, and the budget available. For a large business-critical launch, you may have more than one phase of...

Even if accessing quantitative data is a challenge, you can almost always find a way to get great qualitative data by setting up interviews with customers or prospects. Y...

There are a few approaches I have found helpful here.A good ol' SWOT analysis may be what you need. This is a pretty common framework where you list strengths, weaknesses...

Product Marketers should be able to support of execute fully on a few types of research. What role they play in the research will depend on whether or not they have dedic...