Robin Fontaine

It's been a while since I was at an early stage startup, but I find the process isn't that different than working on on early stage product within an established company,...

There are a few approaches I have found helpful here.A good ol' SWOT analysis may be what you need. This is a pretty common framework where you list strengths, weaknesses...

Even if accessing quantitative data is a challenge, you can almost always find a way to get great qualitative data by setting up interviews with customers or prospects. Y...

This depends on the magnitude of the launch, the goal of the research, and the budget available. For a large business-critical launch, you may have more than one phase of...

Product Marketers should be able to support of execute fully on a few types of research. What role they play in the research will depend on whether or not they have dedic...

Every company and sometimes each team within a company can have a different approach to this. As a Product Marketer, you need to build some flexibility and contingencies ...

There are many tried and true frameworks or this. Here are some I use: STAR Method There’s one you’ve likely been told to use in interviews: The STAR method, which stand...

A strong research program should include both qualitative and quantitative data. And if you're strapped for time and resources, which we often are, the best place to star...

Almost always, a better approach is to make your target customer the protagonist of the story. No one really cares about your product. They care about how it will help th...

When I was hired at Patreon to build and lead the product marketing function, my first big project was a repricing and packaging exercise. Among other things, we wanted t...