Profile
Robin Fontaine

Robin Fontaine

Senior Product Marketing Lead, Shopify

Content

Robin Fontaine
Robin Fontaine
Shopify Senior Product Marketing LeadNovember 15
Even if accessing quantitative data is a challenge, you can almost always find a way to get great qualitative data by setting up interviews with customers or prospects. You can do these over video chat. Here's a process you can follow: * Write a research brief that includes goals, target aud...Read More
1854 Views
Robin Fontaine
Robin Fontaine
Shopify Senior Product Marketing LeadNovember 15
There are a few approaches I have found helpful here. 1. A good ol' SWOT analysis may be what you need. This is a pretty common framework where you list strengths, weaknesses, opportunities, and threats for your own product, and a competitor's. Placing the two side by side can ill...Read More
1250 Views
Robin Fontaine
Robin Fontaine
Shopify Senior Product Marketing LeadNovember 15
This depends on the magnitude of the launch, the goal of the research, and the budget available. For a large business-critical launch, you may have more than one phase of research. You might do a phase 1 a year out from launch, validating the product's appeal in the intended market. You might nee...Read More
1066 Views
Robin Fontaine
Robin Fontaine
Shopify Senior Product Marketing LeadNovember 15
Product Marketers should be able to support of execute fully on a few types of research. What role they play in the research will depend on whether or not they have dedicated researchers at their company, or budget to hire an agency. * Surveys: PMMs should be able to author, send, and analyze...Read More
1057 Views
Robin Fontaine
Robin Fontaine
Shopify Senior Product Marketing Lead
Product Marketing Insider | Robin Fontaine, Patreon
Product Marketing Insider | Robin Fontaine, Patreon
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We chatted with Patreon’s Head of Product Marketing Robin Fontaine about her fascinating journey into the role, her views on whether PMMs should report to Marketing or Product, why she thinks the lack of definition for what the role entails is a good thing, plus heaps more. ___ "I think product m...more
Robin Fontaine
Robin Fontaine
Shopify Senior Product Marketing Lead
Patreon's Head Of Product Marketing, Robin Fontaine
Patreon's Head Of Product Marketing, Robin Fontaine
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Credentials & Highlights
Senior Product Marketing Lead at Shopify
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In San Francisco, California
Work At Shopify
Product Marketing Lead
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