AMA: Shopify Senior Product Marketing Lead, Stephanie Kelman on Product Marketing Skills
January 28 @ 10:00AM PT
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👋 Stephanie Kelman
I’ve been in product for over 17 years and I love it! I’ve done everything from inspirational consumer brands like Nike and Abercrombie to tech innovators like Shopify. I love bringing new products to market and growing teams. Contributing to this community brings me joy.
Shopify Senior Product Marketing Lead • 1y
The marketing landscape is evolving significantly and it's a great opportunity to shift our approach to product marketing tactics. Here are some the biggest trends I thin...
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Shopify Senior Product Marketing Lead • 1y
I started my product marketing career in SaaS startups and this is a topic I discussed with my early mentors often. Being a solo PMM can be a lonely world and it's so imp...
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Shopify Senior Product Marketing Lead • 1y
The main difference between inbound and outbound PMM work is that inbound marketing pulls customers in through value and education. Outbound marketing pushes messages out...
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How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?
i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.
Shopify Senior Product Marketing Lead • 1y
The key to developing more diverse skills it to be proactive about your opportunities to learn and get hands on experience. That may involve taking on side projects outsi...
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Shopify Senior Product Marketing Lead • 1y
Think of it this way - you can always teach someone how to use a new tool or follow a process, but it's much harder to teach someone how to be a good teammate or communic...
893 Views
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Shopify Senior Product Marketing Lead • 1y
I really love this question and it's something I think about daily. Here are some of the skills I coach my team on frequently: 1. Strategic ThinkingMarket analysisBusines...
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Shopify Senior Product Marketing Lead • 1y
This is such an interesting topic and one that is top of mind for many of my peers. These days it's getting really hard to tell where product marketing stops and demand g...
817 Views
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Shopify Senior Product Marketing Lead • 1y
Good product marketing is a mix of art and science. While data is crucial for validating decisions and measuring success, you can't rely on numbers alone. The best PMMs s...
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