👋 Stephanie Kelman
I’ve been in product for over 17 years and I love it! I’ve done everything from inspirational consumer brands like Nike and Abercrombie to tech innovators like Shopify. I love bringing new products to market and growing teams. Contributing to this community brings me joy.
Content
Shopify Senior Product Marketing Lead • 2y
The most effective approach to rolling out messaging that internal GTM teams will use is to bring them along on the journey with you. It's important to build trust and sh...
5662 Views
Shopify Senior Product Marketing Lead • 1y
The marketing landscape is evolving significantly and it's a great opportunity to shift our approach to product marketing tactics. Here are some the biggest trends I thin...
4573 Views
Shopify Senior Product Marketing Lead • 2y
I love this question because I love using customer quotes and data proof points to craft impactful messaging. You are already in a great position to create a strong sales...
3225 Views
Shopify Senior Product Marketing Lead • 11mo
Great question! Our end-to-end process is definitely segmented based on both funnel stage and lead type. We have different journeys based on if they are a net-new custome...
2760 Views
Shopify Senior Product Marketing Lead • 2y
Yes! There is a template attached to the AMA that I use with my team at Shopify. You can also create your own with these guidelines in mind. Separate your audiences Wr...
2759 Views
Shopify Senior Product Marketing Lead • 8mo
Great question! I bombed a few executive presentations early on by going too deep into the weeds. Now I always ask myself: "If they had only 2 minutes to hear this, what ...
2208 Views
Shopify Senior Product Marketing Lead • 1y
I've seen many product marketers who work really hard on a product launch, ship a beautiful campaign, and report back on their email open rates, click thru, page views, e...
1709 Views
Shopify Senior Product Marketing Lead • 11mo
Our stack has evolved over time, and I've learned that integrations between tools is often more important than individual feature sets. We are optimizing big time with AI...
1662 Views
Shopify Senior Product Marketing Lead • 1y
I started my product marketing career in SaaS startups and this is a topic I discussed with my early mentors often. Being a solo PMM can be a lonely world and it's so imp...
1520 Views
Shopify Senior Product Marketing Lead • 1y
The main difference between inbound and outbound PMM work is that inbound marketing pulls customers in through value and education. Outbound marketing pushes messages out...
1372 Views
Credentials & Highlights
Senior Product Marketing Lead at Shopify
Product Marketing AMA Contributor
Lives In Phoenix, Arizona, United States
Knows About Messaging, Product Launches, Release Marketing, Go-To-Market Strategy, Product Market...more