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Becky Trevino

AMA: Snow Software Executive Vice President Product, Becky Trevino on Scaling Product Marketing

June 2 @ 9:00AM PST
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Snow Software Executive Vice President Product, Becky Trevino on Scaling Product Marketing
Top Questions
How do you retain good talent, especially when Product Marketing role are in such high demand across the industry
Becky Trevino
Becky Trevino
Snow Software Executive Vice President Products • June 2
The best way to retain talent is to create an environment where your PMM team is supported, trusted, and valued.  You do this by being a strong leader that adds value to the organization and is known for delivering results. People who are known for delivering often get bigger budgets (which me......Read More
360 Views
1 request
We are growing our product marketing team, and I'm wondering how to structure the roles and work for a team of three.
i want to know who i need to hire to start my product marketing team. We are starting with product insights, product launches and sales enablement
Becky Trevino
Becky Trevino
Snow Software Executive Vice President Products • June 2
What I would do here is to partner with your manager and key stakeholders to understand the top 3-5 problems the business needs your Product Marketing to solve. Basedo on the responses you receive, ensure you have people in the right roles to solve these concerns.  While there are general role......Read More
369 Views
2 requests
How do you create and reenforce a culture for you product marketing team as you scale it and what does yours look like?
Becky Trevino
Becky Trevino
Snow Software Executive Vice President Products • June 2
The first thing you need to do is understand the growth stage of your company. There are typically 3 critical growth stages for companies: 1) Scale to $100M ARR 2) Scale to $1B ARR 3) Scale from $1B+ ARR The organizational and cultural needs of Product Marketing differs at each of these di......Read More
387 Views
1 request
What are the key processes you'd set up when expanding the Product Marketing team from 1 to multiple people?
Becky Trevino
Becky Trevino
Snow Software Executive Vice President Products • June 2
If you're expanding a PMM team, you're likely growing as a business as well.  As you grow as a business, your Product and Engineering teams are likely growing as well. This means that these teams are likely going to be releasing more features. And with more features, comes the need for broader......Read More
332 Views
1 request
Do you have any advice for those starting out in product marketing? Are there certain things you wish you knew before going into the field?
Advice and foresight
Becky Trevino
Becky Trevino
Snow Software Executive Vice President Products • June 2
When I started in Product Marketing there were very few resources - like Sharebird and PMA - where you could learn the fundamentals of Product Marketing. At that time, there was Pragmatic and a couple of blogs here and there.  Today, there is a wealth of knowledge available online and even boo......Read More
303 Views
1 request
How do you think about building influence to map your charter to the broader goals?
Becky Trevino
Becky Trevino
Snow Software Executive Vice President Products • June 2
For me, the first thing I do when interviewing for a position or starting a new role is to understand what problems my hiring manager is trying to solve by adding me to the team.  If I'm new in role, I build my 30/60/90+ day plan off of these problems and build a roadmap/charter on how I plan ......Read More
300 Views
1 request