AMA: Snow Software Executive Vice President Product, Becky Trevino on Scaling Product Marketing

If you're expanding a PMM team, you're likely growing as a business as well. As you grow as a business, your Product and Engineering teams are likely growing as well. T...

The best way to retain talent is to create an environment where your PMM team is supported, trusted, and valued. You do this by being a strong leader that adds value to...

When I started in Product Marketing there were very few resources - like Sharebird - where you could learn the fundamentals of Product Marketing. At that time, there was ...

For me, the first thing I do when interviewing for a position or starting a new role is to understand what problems my hiring manager is trying to solve by adding me to t...

What I would do here is to partner with your manager and key stakeholders to understand the top 3-5 problems the business needs your Product Marketing to solve. Basedo on...

The first thing you need to do is understand the growth stage of your company. There are typically 3 critical growth stages for companies:1) Scale to $100M ARR2) Scale t...